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# AR-Powered Virtual Fitting Rooms
Suning is Presenting AI & Smart Retail Solutions at CES 2019

By Laura McQuarrie | Published 2019-01-04 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/smart-retail-solutions
References: [prnewswire](https://www.prnewswire.com/news-releases/suning-to-showcase-latest-in-ai-based-smart-retail-and-smart-home-innovation-at-ces-2019-300772874.html) & [suningholdings](http://www.suningholdings.com/)

This year at CES in Las Vegas, Suning—China's largest omni-channel retailer—will be sharing a range of smart retail solutions, including its [Magic Runway](https://www.trendhunter.com/trends/squared-circles).

At CES 2019, Suning will be presenting its vision for the future of retail and home settings with its AI-powered and smart innovations. The Magic Runway from Suning's Innovation Applications Lab takes the form of an AR-based virtual experience that makes it possible for shoppers to try on outfits with a simple gesture-based interface as an alternative to a fitting room. At the Consumer Electronics Show, Magic Runway's [smart stylist function](https://www.trendhunter.com/trends/ai-powered-styling-experience) will be featured, showing how the technology detects a user's age and gender to offer suggested outfit ideas. This fashion try-on technology experience is set to be used during New York Fashion Week as of September this year.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 59% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Ar-based Virtual Fitting Rooms:** Disruptive innovation opportunity: Retailers can integrate AR technology into their stores to offer customers a convenient and immersive try-on experience without the need for physical fitting rooms.
- **AI-powered Smart Retail Solutions:** Disruptive innovation opportunity: Retailers can leverage AI technology to personalize the shopping experience for customers by providing tailored outfit recommendations based on age, gender, and personal preferences.
- **Gesture-based Interface:** Disruptive innovation opportunity: Developers can create gesture-based interfaces that enhance user interactions and make trying on clothes in AR-based fitting rooms more intuitive and engaging.

### Where This Applies

- **Retail:** Disruptive innovation opportunity: Retailers can revolutionize the apparel industry by adopting AR-powered virtual fitting rooms, improving customer satisfaction and boosting sales.
- **Fashion:** Disruptive innovation opportunity: Fashion brands and designers can embrace AR technology to create virtual fashion shows and allow consumers to virtually try on their latest collections.
- **Technology:** Disruptive innovation opportunity: Tech companies can develop advanced AI algorithms and gesture recognition systems to power AR-based virtual fitting rooms, making them more accurate and user-friendly.

## Related on Trend Hunter

- [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)
- [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md)
- [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md)
- [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md)
- [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md)
- [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md)
- [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/outfit-changer-ai.md)
- [Virtual Fashion Studios](https://www.trendhunter.com/trends/costumeplay-ai.md)
- [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md)