# Smart Winterwear Mirrors Superdry's Smart Retail Mirror Saves a Trip to the Dressing Room By Laura McQuarrie | Published 2016-12-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smart-retail-mirror References: [prexamples](http://prexamples.com/2016/12/superdry-installs-smart-mirror-to-let-shoppers-try-clothes-on-shop-floor/) & [dexigner](https://www.dexigner.com/news/29551) In its flagship store in Berlin, Germany, Superdry is now using [smart retail mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror) to provide a "reflection" of customers who wish to try on the latest winterwear styles. When not in use, the smart mirror doubles as a display for the brand's in-store marketing content. When a visitor to the store steps in front of the mirror, it automatically detects their presence. To interact with the [touchless smart screen](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror), shoppers use gestures, such as raising their arms, swiping or lifting both arms to "vote up jacket." This last feature gives shoppers a sense of popular styles, as the jacket models are shown with a number and a like heart on the corner of the screen. An innovation like this has the potential to make something as essential as a [changing room in a clothing store](https://www.trendhunter.com/trends/ai-virtual-fitting-room) completely obsolete. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 13% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Smart Retail Mirrors:** Using smart mirrors in retail stores helps customers try on clothes without needing a physical fitting room. - **Touchless Interaction:** Gestures and touchless screens make it more convenient for shoppers to interact with smart mirrors. - **In-store Marketing Integration:** Smart mirrors can also double as displays for in-store marketing content when not in use. ### Who This Affects Most - **Retail:** The retail industry can adopt smart mirrors to enhance the customer experience and improve sales. - **Fashion:** The fashion industry can leverage touchless interaction and smart mirrors to provide a more convenient and personalized shopping experience. - **Marketing:** Smart mirrors can be used by marketers to deliver targeted and interactive content in retail stores. ## Related on Trend Hunter - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Dual-Use Smart Mirrors](https://www.trendhunter.com/trends/thin-cast-smart-mirror.md)