# Smart Lifestyle Shops Suning's Smart Retail Experience Center Has Virtual Shelving & More By Laura McQuarrie | Published 2020-04-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smart-retail-experience References: [prnewswire](https://www.prnewswire.com/news-releases/suning-launched-its-first-smart-retail-experience-center-aiming-to-build-the-landmark-of-smart-lifestyle-301050310.html) & [Suning](http://www.Suning.com) Suning recently opened its first [smart retail experience center](https://www.trendhunter.com/trends/store-digital-twin), which represents an upgraded version of its flagship store in Nanjing that fuses physical and digital experiences. The new location is designed to offer a modern shopping experience with a format that promises to "break the time and space restrictions" and offer 24-hour sampling across all categories. Within the store, consumers can interact with [virtual shelves](https://www.trendhunter.com/trends/benfica-immersive-store) in the form of smart screens to purchase products. Screens are important fixtures in the retail space, as the showroom is said to use three LEDs to form an L-shaped stage interactive screen, as well as three transparent window screens. Appealing to young shoppers, the space caters to a new generation with smart home appliance brands, a [5G Experience Lounge](https://www.trendhunter.com/trends/5g-retail-showcase) and more. Image Credit: Suning ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Shelving:** The use of virtual shelves in retail stores presents an opportunity for immersive shopping experiences and increased product availability. - **Smart Screens:** Interactive smart screens in retail spaces enable seamless product browsing and purchasing, enhancing the overall shopping experience. - **Smart Home Appliances:** The inclusion of smart home appliance brands in retail stores caters to the growing demand for connected and IoT-enabled solutions. ### Sectors Adopting This - **Retail:** The retail industry can leverage virtual shelving and smart screens to revolutionize the shopping experience and improve customer engagement. - **Technology:** The technology industry can provide innovative solutions such as interactive smart screens and virtual shelving to empower retailers and enhance their offerings. - **Home Appliances:** The home appliances industry can embrace the smart home trend and collaborate with retailers to showcase and promote their connected products. ## Related on Trend Hunter - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Flashlight Experience Stores](https://www.trendhunter.com/trends/experience-stores.md) - [Automated Retail Concepts](https://www.trendhunter.com/trends/venhub.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Taiwan-Based AI Shopping Carts](https://www.trendhunter.com/trends/innolux.md) - [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md)