# High-Tech Football-Streaming Pens Havas Düsseldorf Developed a Smart Pen for Football Fanatics By Kalin Ned | Published 2018-06-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-pen1 References: [apps.radio.net](https://apps.radio.net/footballpen/) & [radio.net](http://www.radio.net/) As the dates of the 2018 FIFA World Cup are nearing, [Havas Düsseldorf](https://www.trendhunter.com/trends/brand-insights-ai) developed a smart pen that will allow [die-hard fans](https://www.trendhunter.com/trends/sports-fan-communities) to discretely track the game while they are at work. The FOOTBALLPEN fuses a scientific and tech-based approach. The sound waves from the pen are delivered to the inner ear of the user via bone conduction technology. The smart pen is incredibly clever and will prove to be incredibly useful. The high-tech device connects to a mobile phone via Bluetooth. Users need to download the compatible radio.net app in order to stream the football games in real-time. Once the desired station is selected, individuals can bite on the smart pen and receive the audible live streaming. The FOOTBALLPEN can also be won in a raffle with radio.net. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 22% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Smart Pens for Sports Streaming:** Disruptive innovation opportunity: Developing smart pens equipped with bone conduction technology to discreetly stream live sports events. - **Mobile Apps for Real-time Sports Streaming:** Disruptive innovation opportunity: Creating mobile apps that allow users to stream live sports events in real-time. - **Audio Streaming Via Bone Conduction Technology:** Disruptive innovation opportunity: Exploring the use of bone conduction technology to deliver audio streaming in unique and innovative ways. ### Industries Being Reshaped - **Sports Technology:** Disruptive innovation opportunity: Integrating technology into sports equipment and accessories to enhance the fan experience. - **Mobile App Development:** Disruptive innovation opportunity: Developing mobile apps that offer unique features and functionalities for sports streaming. - **Audio Technology:** Disruptive innovation opportunity: Advancing audio technology by utilizing bone conduction to deliver audio in unconventional ways. ## Related on Trend Hunter - [3D-Printed Football Earpieces](https://www.trendhunter.com/trends/romo-in-your-ear.md) - [AI-Powered Ballpoint Pens](https://www.trendhunter.com/trends/nuwa-pen.md) - [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md) - [AI Transcription Writing Utensils](https://www.trendhunter.com/trends/flowtica-scribe.md) - [Official Connected FIFA Balls](https://www.trendhunter.com/trends/connected-soccer-ball.md) - [Digital Writing Concepts](https://www.trendhunter.com/trends/fuseproject.md) - [Speech-to-Text Assistive Pens](https://www.trendhunter.com/trends/literacy-pen.md) - [Gamified Writing Devices](https://www.trendhunter.com/trends/otona-no-yaruki-pen.md) - [NFC-Enabled Sports Scarves](https://www.trendhunter.com/trends/sports-scarf.md)