# Rewarding Retailer Subscription Services Ocado Retail Smart Pass Rewards Has Exclusive Offers By Michael Hemsworth | Published 2026-05-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smart-pass-rewards References: [grocerygazette](https://www.grocerygazette.co.uk/2026/05/13/ocado-retail-expands-smart-pass-with-new-rewards-scheme/) & [ocadoretail](https://ocadoretail.com)  [Ocado Retail](https://www.trendhunter.com/trends/milk-bottle-recycling) Smart Pass Rewards is a new [rewards program](https://www.trendhunter.com/trends/the-iconic) developed by the brand to help customers enjoy access to a range of [exclusive offers](https://www.trendhunter.com/trends/retailmenot-rewards) for their continued patronage. The program will deliver an array of offers for members to choose from like days out, experiences, memberships, clothing, technology and more. The program will allow customers to choose from 15 features deals with great launch offers to get them started. This incudes up to three months free when signing up for an annual Good Food subscription, 40 days of Kids Pass membership for just £1 and more. Chief Customer Officer Dan Elton commented on the Ocado Retail Smart Pass Rewards program saying, "At Ocado Retail, the customer is truly at the heart of everything we do. We know shoppers are keenly focused on finding the best value. The expanded Smart Pass Rewards programme has been carefully designed to deliver exactly that, offering our members the ideal way to secure fantastic deals on a wide range of experiences and brands that we know they’ll love.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 46% | Activity: 52% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Subscription-based Loyalty Programs:** Growing preference for membership models that bundle savings and perks creates room for offerings that merge ongoing subscriptions with tiered rewards. - **Personalized Rewards Curation:** An increasing demand for customized benefit selections highlights potential for systems that tailor exclusive deals to individual shopping behaviors. - **Bundled Experience Offers:** Rising consumer interest in experiential value over single-item discounts points to combining leisure, services and products into unified reward packages. ### Industries Being Reshaped - **Retail Grocery:** The supermarket sector stands to be transformed by integrated membership ecosystems that pair grocery purchases with lifestyle and entertainment incentives. - **Subscription Services:** Subscription-based businesses may evolve toward cross-brand reward networks that enhance retention through curated multi-category benefits. - **Retail Technology:** Tech providers can enable novel platforms that aggregate partner offers, personalize rewards and manage subscription-entitlements at scale. ## Related on Trend Hunter - [Smart Retail Technology Expansions](https://www.trendhunter.com/trends/smart-retail-technology.md) - [Reimagined Pizza Loyalty Programs](https://www.trendhunter.com/trends/hut-rewards1.md) - [Sports-Centric Loyalty Programs](https://www.trendhunter.com/trends/sports-loyalty-program.md) - [Grocer Delivery Subscription Passes](https://www.trendhunter.com/trends/waitrose-delivery-pass.md) - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Future-Facing Food Retailer Ranges](https://www.trendhunter.com/trends/future-of-food-edit-aisle.md) - [Credit-Back Delivery Service Subscriptons](https://www.trendhunter.com/trends/zapp-subscription-service.md) - [Loyalty Payment Platforms](https://www.trendhunter.com/trends/retail-loyalty-payments.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md)