# Connected Beauty Packaging YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm By Laura McQuarrie | Published 2018-06-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-packaging-technology References: [thinfilmnfc](http://www.thinfilmnfc.com/2018/06/05/thinfilm-announces-yuni-first-customer-beauty-personal-care-market/) & [yunibeauty](https://www.yunibeauty.com/shower-sheets-large-biodegradable-body-wipes/) Thinfilm has introduced its smart packaging technology solutions to a variety of brands and it is now welcoming [YUNI](https://www.trendhunter.com/trends/yuni-beauty-shower-sheets) Beauty as its first customer in the beauty and personal care market. As YUNI Beauty specializes in sharing all-natural, sustainable products for the active, on-the-go consumer, implementing NFC tags will allow for it to easily connect with its mobile-first consumer base. When a consumer taps a mobile device to the tag connected to Thinfilm’s CNECT Cloud Platform, they are able to digitally receive the brand's story, as well as how-to videos and product tips. Thinfilm's NFC mobile marketing solutions will be introduced through a few top YUNI Beauty products, including Shower Sheets and Chillax, as well as a new launch by the name of 'Yunicorn.' YUNI's smart products will be available through retailers such as [Nordstrom’s](https://www.trendhunter.com/trends/yensa-beauty), Anthropologie and [Bluemercury](https://www.trendhunter.com/trends/sunsolve-skincare-advisor). ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Smart Packaging Technology:** Implementing NFC tags on beauty products enables brands to easily connect with their mobile-first consumer base and provide digital content. - **Mobile Marketing Solutions:** Thinfilm's NFC mobile marketing solutions allow brands to deliver their story, how-to videos, and product tips directly to consumers' mobile devices. - **Sustainable and Natural Products:** Brands like YUNI Beauty are focusing on sharing all-natural, sustainable products to meet the demand of the active, on-the-go consumer. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can leverage smart packaging technology to enhance consumer engagement and provide additional product information. - **Retail:** Retailers like Nordstrom's, Anthropologie, and Bluemercury can offer smart products that provide digital content and information to enhance the shopping experience for consumers. - **Consumer Electronics:** Consumer electronics industry can explore opportunities in developing NFC-enabled devices and technologies to support smart packaging solutions. ## Related on Trend Hunter - [Skincare Delivery Shifts](https://www.trendhunter.com/trends/nuon-medical.md) - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [Bio-Based Beauty Packaging](https://www.trendhunter.com/trends/holmen-iggesund.md) - [Assistive Beauty Systems](https://www.trendhunter.com/trends/loreal-sync.md) - [Accessible Skincare Gift Branding](https://www.trendhunter.com/trends/nivea-gift-packs.md) - [NFC-Activated Bathroom Sprays](https://www.trendhunter.com/trends/pocket-sprayer.md)