# Personality-Inspired Drink Packaging Tetra Pak's Smart Packaging Leads Fans to a Personality Test By Laura McQuarrie | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-packaging-experience References: [fabnews.live](https://fabnews.live/new-connected-packaging-inspires-customers-to-create-personality-based-drinks/) & [appetitecreative](https://www.appetitecreative.com/)  [Tetra Pak](https://www.trendhunter.com/trends/jus-de-fruits-caraibes) teamed up with creative technology studio [Appetite Creative](https://www.trendhunter.com/trends/tetra-pak-3) to create an [interactive smart packaging experience](https://www.trendhunter.com/trends/smartlinks) for fans that educates, inspired and connects people to their unique essence. The connected packaging for one-liter passion fruit, pineapple and mango beverages connect to a web app via a scannable QR code, which leads to a personality test. With this test, users get to uncover the drink that best first their personality type, which has the potential to inspire exploration and discovery of new products or a reintroduction to ones that have already been tried. This experience also generates alcoholic and non-alcoholic recipes based on the results of the quiz, and it considers factors based on the test taker's consumption habits. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 56% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Smart Packaging:** The use of interactive packaging to create personalized experiences and connect with consumers, enhancing engagement. - **Lifestyle-based Promotions:** Tailoring product promotions and messaging to consumers based on their personality traits and preferences. - **Personalized Recommendations:** Using data from personality tests and consumption habits to provide tailored product recommendations and recipe suggestions. ### Where This Applies - **Food and Beverage:** The use of smart packaging and personality-based promotions can disrupt traditional marketing strategies and enhance customer engagement in the food and beverage industry. - **Consumer Goods:** Interactive packaging and personalized recommendations can create brand loyalty and increase sales in the consumer goods industry. - **Retail:** Incorporating smart packaging and personalized promotions can provide a unique shopping experience, increase customer loyalty, and disrupt traditional retail marketing techniques. ## Related on Trend Hunter - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md)