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# Technology-Organizing Notebooks
The 'FLEX' Smart Organizer Keeps Daily Essentials on Hand

By Michael Hemsworth | Published 2020-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/smart-organizer
References: [geeky-gadgets](https://www.geeky-gadgets.com/smart-organizer-11-06-2020/) & [kickstarter](https://www.kickstarter.com/projects/beblau/flex-smart-organizer-flexible-planner-and-creative-notebook)

The '[FLEX](https://www.trendhunter.com/trends/roxon-flex)' smart organizer is an advanced product for professionals and busy consumers alike that will enable them to keep all of their daily essentials securely stowed, while also keeping their schedule organized. The system consists of a notebook that is paired with a series of integrated elastic bands on the exterior that can be used for storing items like charging cables, writing utensils, headphones and more. This will make the organizer perfect for those who want to reduce the instance of forgetting items at home, the office or in the classroom to ensure they're always prepared.

The 'FLEX' smart organizer is crafted with sustainability in mind thanks to [FSC paper](https://www.trendhunter.com/trends/rae) in the mix and is also made in paper labor conditions to boot.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 90% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Smart Organizer:** The 'FLEX' smart organizer demonstrates the growing trend of integrating technology into everyday organizational products.
- **Integrated Elastic Bands:** The use of integrated elastic bands in the 'FLEX' smart organizer reflects the trend of incorporating multifunctionality into traditional stationary items.
- **Sustainable Materials:** The 'FLEX' smart organizer aligns with the trend of eco-friendly products by utilizing FSC paper and supporting fair labor conditions.

### Where This Applies

- **Office Supplies:** The 'FLEX' smart organizer presents an opportunity for disruption within the office supplies industry by combining traditional stationary with modern technology.
- **Productivity Tools:** The 'FLEX' smart organizer exemplifies the potential for innovation in the productivity tools industry by offering convenient storage and organization solutions for professionals.
- **Sustainable Consumer Goods:** The use of sustainable materials in the 'FLEX' smart organizer positions it as a disruptive product within the sustainable consumer goods industry.

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