# Kid-Safe Media Players The 'Birdie' Smart Media Player Grants Preschool Kids Independence By Laura McQuarrie | Published 2019-01-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/smart-media-player References: [prnewswire](https://www.prnewswire.com/news-releases/techup-showcases-cool-connected-play-experiences-at-living-in-digital-times-kids-and-family-tech-summit-during-ces-2019-300772855.html) & [birde.co](https://birde.co/home) At CES 2019, countless media players will be on display but 'Birdie' stands apart as a first-of-its-kind [smart media player for kids](https://www.trendhunter.com/trends/toniebox-2). The smart media player has been specifically developed for preschoolers and supports them in safely choosing everything from [audiobooks and music](https://www.trendhunter.com/trends/kidsafe-music) to video content. The interactive, portable media player can be tapped with a compatible chip to play content of a child's choosing—as pre-selected by parents on the companion smartphone app. To further ensure education and safe content, the Australian-designed media streaming player features trusted content from The Wiggles, StoryBots and Counting with Paula, and other leading providers. The media player is durable, washable and offers a way to get kids engaged and learning without screens or other peripheral devices. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Child-friendly Media Players:** Creating media players designed for kids will create opportunities for companies to expand their product offerings to this market. - **Smart Media Players:** Developing smart media players for young children will enable them to learn and play in a safe and interactive way. - **Interactive Media Players:** Incorporating interactive features into kids media players can help to keep them engaged and learning while limiting screen time. ### Where This Applies - **Technology:** Technology companies can develop child-safe media players to expand into the growing market for kid-friendly technology. - **Education:** Education companies can partner with media player manufacturers to provide educational content for kids in a safe and engaging way. - **Entertainment:** Entertainment companies can partner with media player manufacturers to provide safe and engaging entertainment content for kids. ## Related on Trend Hunter - [Screen-Free Kids Streaming Speakers](https://www.trendhunter.com/trends/jooki.md) - [Screen-Free Learning Devices](https://www.trendhunter.com/trends/nodi-flip.md) - [Screen-Free Play Companions](https://www.trendhunter.com/trends/fabli.md) - [Gen Alpha-Focused Podcast Apps](https://www.trendhunter.com/trends/storybutton.md) - [Children-Focused Tech Lines](https://www.trendhunter.com/trends/technology-products-for-children.md) - [Screen-Free Audio Toys](https://www.trendhunter.com/trends/qubitunes.md) - [Toddler Off-Screen Audio](https://www.trendhunter.com/trends/ms-rachel-tonie.md) - [Screen-Free Children's Audio Toys](https://www.trendhunter.com/trends/tonies.md) - [Screen-Free AI Companions](https://www.trendhunter.com/trends/sunny-ai-companion.md)