# Social Communities for Cars Smart Marketing for Smart Car By Going Like Sixty | Published 2008-06-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/smart-marketing-for-smart-car-social-network-launched References: [smartusainsider](http://www.smartusainsider.com/) SmartUSA seems to be doing everything right according to Web 2.0 standards. Their latest is a [social networking site](https://www.trendhunter.com/trends/bf-island) called smartinsider.com. Owners or fans of the [Smart car](https://www.trendhunter.com/trends/compact-electric-microcar) can form [local or regional groups](https://www.trendhunter.com/trends/community-builder), be active in message boards, upload vids and pix. Yes, owners can even have a Smart page, create a Smart Blog and generate a following. The network refers to members as “Smarties,” which is just a little too cute for me. ;) Also, check out this Smart idea: ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Social Networking for Niche Communities:** Opportunity for developing social networking platforms catering to specific interest groups, such as cars. - **User-generated Content and Community Engagement:** Innovation potential lies in creating platforms that empower users to generate and share content within a dedicated community. - **Branded Social Networks:** Creating social networking sites that are branded to specific products or companies can enhance customer engagement and brand loyalty. ### Industries Being Reshaped - **Automotive:** Automotive companies can explore developing their own social networking platforms or integrating with existing ones to engage with car owners and enthusiasts. - **Marketing and Advertising:** Incorporating user-generated content and community engagement strategies can revolutionize marketing and advertising campaigns by leveraging the power of social networks. - **Technology and Software Development:** The development of specialized social networking platforms for niche communities presents opportunities for technology and software companies to create innovative solutions. ## Related on Trend Hunter - [Online Vehicle Owners Communities](https://www.trendhunter.com/trends/vehicle-owners-communities.md) - [Automobile Design Communities](https://www.trendhunter.com/trends/wa-community.md) - [Social-Media Oriented EVs](https://www.trendhunter.com/trends/indi-one.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md) - [Brand Discovery Platforms](https://www.trendhunter.com/trends/smartcustomer.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [Car Dealer-Targeted Software-As-A-Service Platforms](https://www.trendhunter.com/trends/softwareasaservice-platform.md) - [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md)