# Smart Retail Mannequins These High-Tech Mannequins Transmit Information to Shoppers By Michael Baxter | Published 2014-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/smart-mannequin References: [psfk](http://www.psfk.com/2014/04/mannequin-iconmeme.html) & [iconeme](http://www.iconeme.com/) With smart watches, smartphones and smart TVs, it’s about time that there were smart mannequins too. These high-tech mannequins allow [shoppers to make better informed decisions](https://www.trendhunter.com/trends/sketchers-luna) by relaying information directly to the their phones. The smart mannequins were developed by the Iconeme company and work by using small transmitters that connect them with iPhones. All people within a 100 m radius can get updates about [clothing and accessories](https://www.trendhunter.com/trends/ai-powered-styling-experience) on the mannequins due to the fact that the information is on the cloud. The mannequins are also very long-lasting as they can last for up to three years without needing to be turned on or off. If shoppers are worried about having to actually be in store or the store needing to be open, they don't need to worry as the smart mannequins work at all times. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Smart Mannequins:** Opportunity for retailers to enhance customer experience and provide real-time product information. - **Internet of Things (iot) in Retail:** Innovative use of technology to connect physical objects and improve customer engagement. - **Cloud-based Retail Solutions:** Utilizing cloud technology to store and deliver information to enhance shopping experiences. ### Sectors Adopting This - **Retail:** Retailers can leverage smart mannequins to attract customers and differentiate their stores from competitors. - **Fashion:** Fashion brands can utilize smart mannequins to showcase their latest collections and provide interactive shopping experiences. - **Technology:** Technology companies can develop and supply smart mannequins as part of the growing IoT ecosystem in the retail industry. ## Related on Trend Hunter - [Consumer-Inspired Store Mannequins](https://www.trendhunter.com/trends/london-store-mannequins.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [AI-Generated Shopping Campaigns](https://www.trendhunter.com/trends/shopping-campaign.md) - [AI Retail Wearables](https://www.trendhunter.com/trends/augmodo-smartbadges.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [AI-Powered Retail Kiosks](https://www.trendhunter.com/trends/deepbrain-ai.md)