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# Teacher's Pet Campaigns
SMART ‘Love of Learning' Ad Invites Your Teacher Stories

By rubberrepublic | Published 2010-05-14 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/smart-love-of-learning
References: [smartloveoflearning](http://www.smartloveoflearning.com) & [smartloveoflearning](http://www.smartloveoflearning.com)

The SMART 'Love of Learning' campaign encourages people to share their stories about [great teachers](https://www.trendhunter.com/trends/smart-lessons-planner) they've had. The winner will get a SMART interactive whiteboard for a school of their choice.

With a creative stop-motion animation of just what SMART whiteboards can bring into the classroom, the SMART 'Love of Learning' campaign illustrates how vast an impact a good teacher has on a child's development.

**Implications** - The idea for the campaign is to "celebrate people who have inspired a passion for learning in others." The featured video is super creative and shows off the [unique learning tools](https://www.trendhunter.com/trends/intelligent-learning-system) that a SMART board can bring to a classroom. Having a [fun and exciting learning experience](https://www.trendhunter.com/trends/funbutsmart) is what school should be all about.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 51% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Interactive Learning:** The SMART 'Love of Learning' campaign showcases the impact of interactive whiteboards in the classroom, highlighting the trend of using technology to enhance education.
- **Storytelling Marketing:** The campaign encourages people to share their stories about great teachers, reflecting the trend of using storytelling as a powerful marketing tool to engage customers emotionally.
- **Community Engagement:** The SMART 'Love of Learning' campaign aims to celebrate and engage with individuals who have been inspired by great teachers, contributing to the trend of fostering a sense of community through shared experiences.

### Industries Being Reshaped

- **Education Technology:** The SMART 'Love of Learning' campaign highlights the opportunity for innovating interactive whiteboard technology and its applications in schools and education institutions.
- **Marketing and Advertising:** The campaign's utilization of storytelling as a marketing strategy presents an opportunity for companies in the marketing and advertising industry to explore creative approaches to engage audiences.
- **Social and Emotional Learning:** The campaign's focus on celebrating inspiring teachers and their impact on students aligns with the growing industry trend of promoting social and emotional learning in educational settings.

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