# App-Controlled Smart Jerseys NBA Unveils a Futuristic Jersey With Alternating Names and Numbers By Amy Duong | Published 2019-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-jersey References: [engadget](https://www.engadget.com/2019/02/18/nba-smart-jersey/) & [theverge](https://www.theverge.com/2019/2/16/18226777/nba-smart-jersey-future-basketball-wearable-tech) [NBA](https://www.trendhunter.com/trends/city-edition-uniforms) Commissioner Adam Silver recently unveiled the latest smart jersey during the All-Star Technology Summit, giving a worldly peak of what the NBA could foresee for the year 2038. Jerseys are a large token for fans alike, loosely committing to each one as athletes are switching teams seasonally. To combat this issue of longevity, the [latest jersey design](https://www.trendhunter.com/trends/nike-rivalries-2025) is technologically informed to connect to phones. There are customizable elements to the design that can be incorporated within seconds -- by launching the phone app, the jerseys' names and numbers can be alternated. During the showcase, Silver exemplified the technology by changing Stephen Curry's 30 to a retro Michael Jordan 23 jersey. In addition to the new advancement, he also announced upcoming [personalized game experiences](https://www.trendhunter.com/trends/sports-engagement), hologram mascots, and facial recognition. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Smart Jerseys:** Opportunity for sports apparel brands to create personalized and customizable jerseys that can be controlled through a smartphone app. - **Customizable Design:** Opportunity for fashion brands to incorporate customizable elements into their designs, allowing customers to alter the appearance of their clothing. - **Hologram Technology:** Opportunity for event organizers and entertainment companies to create immersive experiences using hologram technology, such as hologram mascots at sporting events. ### Where This Applies - **Sports Apparel:** Sports apparel brands can leverage smart technology to create innovative and personalized products that enhance fan experiences. - **Fashion:** Fashion brands can incorporate customizable design elements to offer unique and personalized clothing options to consumers. - **Event Management:** Event organizers and entertainment companies can integrate hologram technology to create interactive and memorable experiences for attendees. ## Related on Trend Hunter - [Interactive Basketball Trackers](https://www.trendhunter.com/trends/spalding-x-siq.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [Basketball League-Inspired Metaverses](https://www.trendhunter.com/trends/nbpa-metaverse.md) - [Highly Anticipated Basketball-Themed Auctions](https://www.trendhunter.com/trends/infinite-auctions.md) - [Rivalry Jerseys Debut](https://www.trendhunter.com/trends/nike-rivalries-2025.md) - [Intelligent Basketball Hoops](https://www.trendhunter.com/trends/smart-basketball-hoop.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md)