# Customized Warmth Jackets 'Flexwarm' Smart Jackets Adapt to Your Body Temperature By Michael Hemsworth | Published 2016-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-jackets References: [gizmag](http://www.gizmag.com/flexwarm-smart-jacket/42365/) & [kickstarter](https://www.kickstarter.com/projects/441735098/flexwarm-the-worlds-smartest-jacket) [Heated jackets](https://www.trendhunter.com/trends/heated-apparel-collection) aren't a new concept, but the way that 'Flexwarm' Smart Jackets offer customized levels of comfort certainly is. Allowing users to choose just how warm they want to be via the accompanying smartphone app, the jackets are outfitted with [sensors to constantly monitor your temperature](https://www.trendhunter.com/trends/mij-technology). This allows the unit to operate only when necessary to keep you at the perfect temperature all day long. 'Flexwarm' Smart Jackets are designed to be sporty, packable and ultra-lightweight to make bulky winter jackets a necessity of the past. The lightweight design helps to keep heat in, but the added heating elements allow users to attain their perfect level of warmth regardless of the weather. The jackets are currently funding on [Kickstarter](https://www.trendhunter.com/trends/idoona-heated-jacket) where early bird deals will allow one to get their very own jacket in September of 2016. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Customized Heated Apparel:** 'Flexwarm' offers jackets that can be customized to the wearer's desired level of warmth via a smartphone app. - **Smart Clothing:** 'Flexwarm' jackets incorporate temperature-monitoring sensors and a user-friendly app for personalized heating. - **Lightweight Winter Apparel:** 'Flexwarm' jackets provide warmth without the bulk, incorporating heating elements in an ultra-lightweight design. ### Who This Affects Most - **Fashion:** 'Flexwarm' creates a new category of smart, heated clothing that provide a unique combination of function and style. - **Outdoor Gear:** 'Flexwarm' meets a need for lightweight, customizable winter apparel for outdoor enthusiasts. - **Wellness & Fitness Wear:** 'Flexwarm' could be integrated into wearable fitness gear and help support athletes' optimal performance. ## Related on Trend Hunter - [On-Demand Heated Jackets](https://www.trendhunter.com/trends/uze-heated.md) - [Ergonomic Battery-Heated Jackets](https://www.trendhunter.com/trends/battery-heated-jacket-heated-jacket-puffer-heated-jacket.md) - [Advanced Technology Outerwear](https://www.trendhunter.com/trends/idoona-heated-jacket.md) - [Technical Smart Heated Vests](https://www.trendhunter.com/trends/x1-smart-heated-vest.md) - [Pro-Grade Heated Ski Jackets](https://www.trendhunter.com/trends/heated-ski-jacket.md) - [Adjustable Cooling Jackets](https://www.trendhunter.com/trends/zenflow-power-cooling-jacket.md) - [Adaptive Inflatable Puffers](https://www.trendhunter.com/trends/air-milano-jacket.md) - [Smart Olympic Jackets](https://www.trendhunter.com/trends/team-usa-smart-olympic-jacket.md) - [Infrared Light-Converted Warm Jackets](https://www.trendhunter.com/trends/downless-down-jacket.md)