# Smart Hotel Rooms Best Western is Experimenting with Adding Amazon Dot to Suites By Laura McQuarrie | Published 2017-06-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/smart-hotel-room References: [psfk](https://www.psfk.com/2017/06/best-western-is-testing-voice-activated-rooms-with-amazon-dot.html) & [bestwestern](https://www.bestwestern.com/en_US.html) Best Western is now experimenting with the addition of the voice-activated [Amazon](https://www.trendhunter.com/trends/amazon-echo-devices) Dot to rooms, specifically as a tool for improving the overall customer experience. Guests who book a room that is equipped with the artificially intelligent assistant will be able to have the device play music or report the time. Additionally, the device will be able to offer a variety of hotel services, such as wake-up calls, room service ordering and more. While many smart speakers are being touted as must-have accessories for a connected home, a number of these voice-controlled hubs are also being integrated into hotel rooms. Like Best Western, other chains that are experimenting with the inclusion of smart devices include the Starwood's [Aloft Hotel Group](https://www.trendhunter.com/trends/marriott-bonvoy-1), as well as [Wynn Resort](https://www.trendhunter.com/trends/chinese-wine-awards). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Voice-activated Hotel Rooms:** Hotels are experimenting with integrating voice-activated devices into rooms to enhance guest experience and offer convenient services. - **Artificially Intelligent Hotel Assistants:** Hotels are exploring the use of AI assistants like Amazon Dot to provide personalized services and improve overall customer satisfaction. - **Connected Hotel Experience:** Hotels are leveraging smart speakers to create a connected environment where guests can control room settings and access various hotel services. ### Where This Applies - **Hospitality:** The hospitality industry can incorporate voice-activated devices to provide seamless and enhanced guest experiences. - **Technology:** The technology industry can develop innovative voice-controlled hubs specifically designed for hotel room environments. - **Consumer Electronics:** The consumer electronics industry can collaborate with hotels to create customized AI assistants for a personalized hotel experience. ## Related on Trend Hunter - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [Hotel AI Voice Assistants](https://www.trendhunter.com/trends/aiello-ai.md) - [Simplified Hotel Inquiries](https://www.trendhunter.com/trends/hotelscom-introduced.md) - [Tech-Enabled Room Control Systems](https://www.trendhunter.com/trends/honeywell-and-marriott.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [AI Hotel Concierges](https://www.trendhunter.com/trends/ai-concierge-system.md) - [Illuminating Smart Home Devices](https://www.trendhunter.com/trends/echo-dot-with-clock.md) - [Next-Generation AI Assistant Speakers](https://www.trendhunter.com/trends/amazon-echo-devices.md) - [In-Hotel AI-Driven Workouts](https://www.trendhunter.com/trends/aidriven-workouts.md)