# In-Store Smart Home Displays P.C. Richard & Son Enhances the Customer Experience with Interaction By Kalin Ned | Published 2019-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smart-home-display References: [businesswire](https://www.businesswire.com/news/home/20190117005115/en/P.C.-Richard-Son-Launches-Experiential-Retail-Promote) & [instoreexperience](https://www.instoreexperience.com/pc-richard--son-smart-home.html) P.C. Richard & Son's in-store smart home display is a crossover between the efficiency of the digital age and the comfortable aesthetic of the rustic house. The company tapped award-winning retail design firm -- In-Store Experience, for the interactive activation that fuses 32 products from different brands through one platform. The smart home display is described as a "[store-in-store](https://www.trendhunter.com/trends/ikea-in-best-buy)" experience that educates customers about the benefits of technology in the household by "getting products out of their boxes." A [digital touchscreen](https://www.trendhunter.com/trends/digital-media-system) was installed next to a [well-merchandized selection of home products](https://www.trendhunter.com/trends/sks-chicago-showroom). The smart home display offers customers information, dynamic pricing, customer ratings and more. By seamlessly fusing the digital and the physical within a balanced in-store display, P.C. Richard & Son are able to engage and streamline the customer experience. Since the implementation, the company has reported "an exponential increase in sales." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **In-store Interactive Displays:** The integration of digital touchscreens and well-merchandized product displays in physical stores provides a more engaging and informative customer experience. - **Smart Home Education:** Creating in-store experiences that educate customers about the benefits and functionalities of smart home technology can drive sales and increase customer satisfaction. - **Seamless Digital-physical Integration:** Combining digital technology with physical product displays in a balanced and visually appealing way can enhance the overall customer experience and potentially boost sales. ### Sectors Adopting This - **Retail Design:** With the rise of in-store interactive displays, the retail design industry has an opportunity to create innovative and engaging store experiences that integrate digital and physical elements. - **Smart Home Technology:** The demand for smart home education and interactive displays presents an opportunity for the smart home technology industry to showcase their products in a more immersive way. - **Consumer Electronics Retail:** Consumer electronics retailers can capitalize on seamless digital-physical integration by creating in-store experiences that provide customers with information, pricing, and ratings all in one place. ## Related on Trend Hunter - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Spatial Computing Kitchen Designers](https://www.trendhunter.com/trends/lowes-style-studio.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md) - [Camera Gear Product Displays](https://www.trendhunter.com/trends/retail-expansion.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md)