# Augmented Reality Rock Concerts Sony Promotes Their Smart Headphones with Augmented Reality Music By Andrew Sztein | Published 2013-02-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/smart-headphones References: [psfk](http://www.psfk.com/2013/02/headphones-music-festival-posters.html) & [sony.jp](http://www.sony.jp/headphone/special/park/special/hmf/) In an effort to promote their new smart headphones, [Sony](https://www.trendhunter.com/trends/sony-earbuds-concept) and Naked Communications have introduced an [augmented reality app](https://www.trendhunter.com/trends/historic-ar-experience) for music lovers. The companies put up posters all over Tokyo, which can then be scanned through the app for instant performances from four of the biggest rock bands in Japan, all augmented by the user's surroundings. The goal of the promotion is to compare the audio fidelity of the new headphones to an actual live promotion. Sony was also smart enough to offer headphone demos alongside the app at retail outlets and kiosks set up around Tokyo so that everyone could get in on the augmented reality rock concert fun. This all fits in with the idea of a smartphone as a do-it-all device, and getting the most possible enjoyment out of the music scene is just another way that Sony can promote their devices and smart headphones. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Augmented Reality Advertising:** The use of augmented reality to enhance advertising campaigns and engage consumers in immersive experiences. - **Personalized Audio Experiences:** The customization of audio content to match individual preferences, providing a more tailored and interactive listening experience. - **Smart Headphone Technology:** The integration of advanced features and capabilities into headphones, such as augmented reality, to enhance user experiences. ### Who This Affects Most - **Consumer Electronics:** The integration of augmented reality and advanced technologies in consumer electronics, creating new opportunities for immersive experiences and product promotion. - **Music and Entertainment:** The incorporation of augmented reality in music and entertainment industries, revolutionizing live performances and fan engagement. - **Advertising and Marketing:** The adoption of augmented reality in advertising and marketing strategies, offering unique and interactive promotional campaigns. ## Related on Trend Hunter - [Augmented Reality Headphones Systems](https://www.trendhunter.com/trends/augmented-reality-headphones.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Live Theater AR Headsets](https://www.trendhunter.com/trends/conceptual-ar-glasses.md) - [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md) - [AR-Based Video Games](https://www.trendhunter.com/trends/graffity.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [AR Piano Previews](https://www.trendhunter.com/trends/roland-ar.md)