# Crocheted Cap Branding Smart Hair Mask Packaging Contains a Cure for Brittle Winter Tresses By Amelia Roblin | Published 2012-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smart-hair-mask-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/01/smart-hair-mask-student-work.html) & [behance.net](http://www.behance.net/gallery/Smart-Hair-Mask/798315) Yarn is certainly not a common material for use in mainstream product wrapping, yet its integration in Smart Hair Mask packaging is quite successful in terms of aesthetics. A student of Moscow's [British Higher School of Art and Design](https://www.trendhunter.com/trends/british-airways-nyc-subway), Oksana Kudryavseva took up the challenge of making the unusual medium look completely in place when dressing up a brand of [hair product](https://www.trendhunter.com/trends/power-smooth-mask). Simplicity and tidiness were essential for this purpose, given that threads of wool do not produce the most streamlined effect. The bright green fibers were woven tightly into a charming winter hat, scaled down to a small size so to fit the cylindrical canister. Brown bangs and closed eyes were painted onto the lower part of the container, which appropriately wears the toque. Complete with a cute pompom on top, Smart Hair Mask packaging epitomizes seasonal tress protection. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Product Packaging:** Incorporating unusual materials in product packaging can be a successful aesthetic choice. - **Sustainable Product Design:** Using reusable materials to make product packaging can help reduce waste and benefit the environment. - **Visual Branding Innovation:** Experimenting with unique and creative branding strategies can help products stand out in a competitive market. ### Where This Applies - **Beauty and Cosmetics:** Creative packaging can enhance the visual appeal of beauty products and differentiate them from competitors. - **Fashion and Textiles:** Incorporating textile materials in unusual ways can inspire new product designs and experiential marketing strategies. - **Sustainability and Eco-friendly Products:** Using sustainable materials in product packaging can help companies attract consumers who value environmentally-friendly practices. ## Related on Trend Hunter - [Paper-Packaged Haircare Products](https://www.trendhunter.com/trends/babo-botanicals.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Street-Inspired Haircare Kit Packaging](https://www.trendhunter.com/trends/acidic-bonding-concentrates.md) - [Accessorized Styling Sticks](https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat.md) - [User-Centric Hair Curlers](https://www.trendhunter.com/trends/curly-hair-styling-innovation.md) - [Festive Hair Care Offerings](https://www.trendhunter.com/trends/designmes-holiday-2025-gift-collection.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md)