# Smart Hair Grooming Devices P&G Filed a Patent for a Hairbrush or Comb That Uses Sensors By Laura McQuarrie | Published 2021-12-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-hair-grooming-device References: [cosmeticsdesign-europe](https://www.cosmeticsdesign-europe.com/Article/2021/12/07/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [patentscope.wipo.int](https://patentscope.wipo.int/search/en/detail.jsf?docId=WO2021237236&_cid=P22-KWVXQ2-54698-4)  P&G recently filed a patent for a smart hair grooming device that analyzes the time, speed and force of brushing. The sensor-equipped device is used for collecting and storing data that can then be relayed to the user via a connected device. The smart hair grooming device has the potential to indicate the "conditions of a person's hair during a hair grooming event," such as using leave-on conditioner or not. So far, findings have shown that then brushing with a leave-on conditioner in the hair, brushing is easier and less gripping pressure is needed. The device collects this information with a variety of sensors that are sensitive to different factors. According to P&G, this smart beauty technology has the potential to take the form of a [bristled hairbrush](https://www.trendhunter.com/trends/la-bonne-brosse) or a [toothed comb](https://www.trendhunter.com/trends/gentle-scalp-brush). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 48% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Smart Hairbrush:** A hairbrush equipped with sensors designed to collect and store information on a person's hair grooming patterns and share them with users via a connected device. - **Leave-on Conditioner:** The discovery that brushing with leave-on conditioner makes brushing easier and requires less gripping pressure presents an opportunity for the hair care industry to market new innovations in leave-on hair care products. - **Connected Hair Care:** The ability to collect and analyze data on hair grooming habits can lead to disruptive innovation opportunities in the development of connected hair care products that provide customized recommendations based on a user's hair type and grooming habits. ### Who This Affects Most - **Beauty and Personal Care:** The smart hair grooming device technology has the potential to disrupt the beauty and personal care industry by providing users with personalized hair care recommendations and insights. - **Consumer Electronics:** The integration of sensors and connected devices in the smart hair grooming industry presents business opportunities in the consumer electronics industry to develop new products designed to analyze and visualize hair health and grooming behaviors. - **Smart Home:** As hair grooming devices become more intelligent and connected, they can become a seamless part of a smart home ecosystem with the potential to share data and communicate with other smart home devices to enhance the overall user experience. ## Related on Trend Hunter - [Adaptive Hair Dryer Tech](https://www.trendhunter.com/trends/pilot-ai-hair-dryer.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Smart Styling Devices](https://www.trendhunter.com/trends/newbe-styling-station.md) - [LED Light Hairbrushes](https://www.trendhunter.com/trends/foreo-flip.md) - [AI-Powerd Smart Haircare Appliances](https://www.trendhunter.com/trends/smart-haircare-appliances.md) - [Cutting-Edge Personal Care Innovations](https://www.trendhunter.com/trends/personal-care-innovations1.md) - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [AI-Powered Electric Toothbrushes](https://www.trendhunter.com/trends/oralb-io-series-8.md) - [Intelligent Hair Dryers](https://www.trendhunter.com/trends/t3-aire-iq.md)