# Physical Smart Glasses Stores North Has Opened its First Two Locations in Toronto and Brooklyn By Justin Lam | Published 2018-11-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-glasses-stores References: [venturebeat](https://venturebeat.com/2018/11/13/north-formerly-thalmic-labs-opens-its-first-focals-smart-glasses-retail-stores/) & [fashionista](https://fashionista.com/2018/11/focals-by-north-smart-glasses) North, formerly Thamlic Labs, has finally opened its Focals smart glasses stores in Brooklyn, New York and Toronto, Ontario. These two locations are currently the only places buyers can finalize their North smart glasses order. The stores come stocked with North's Focal smart glasses, which feature a built-in [holographic display](https://www.trendhunter.com/trends/meizu) that showcases information from a user's phone such as messages, weather forecasts, and turn-by-turn directions. The smart glasses stores come designed with a futuristic and minimalist theme, and serve as a pickup and fitting location as well as a display room for new buyers. Several dedicated "[immerse stations](https://www.trendhunter.com/trends/knix-opens-immersive-retail)" are set-up through the store and are meant to give a glimpse of life inside a holographically enhanced world. North does intend on opening more smart glasses stores but will not end its online sales model either. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Physical Smart Glasses Stores:** The opening of physical smart glasses stores provides an opportunity for a more immersive and personalized shopping experience for customers. - **Holographic Display Technology:** The integration of holographic display technology in smart glasses opens up possibilities for augmented reality experiences and enhanced user interfaces. - **Futuristic Store Design:** The adoption of futuristic and minimalist store designs creates a unique and visually appealing environment for customers. ### Where This Applies - **Smart Glasses:** The smart glasses industry can leverage physical stores to promote and showcase their products, giving customers a hands-on experience before making a purchase. - **Augmented Reality:** The augmented reality industry can explore the integration of holographic display technology in various applications beyond smart glasses, such as gaming, education, and training. - **Retail:** The retail industry can learn from the futuristic store design concept to create innovative and visually captivating physical store experiences for customers. ## Related on Trend Hunter - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Interactive Store Hubs](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [London-Based Startup Retailers](https://www.trendhunter.com/trends/nothing-store.md) - [Modern Consumer-Tech Stores](https://www.trendhunter.com/trends/physical-store-in-india.md) - [AI-Powered Smart Eyewear](https://www.trendhunter.com/trends/meta-hstn.md)