# Weight-Tracking Pet Bowls This Smart Food Bowl Helps Dogs Lose Unwanted Weight By Malika Renee Butss | Published 2015-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-food-bowl References: [fastcodesign](http://www.fastcodesign.com/3053748/a-smarter-pet-food-bowl-by-the-mind-behind-disney-magicbands) & [indiegogo](https://www.indiegogo.com/projects/probowl-the-first-smart-dog-bowl) It has been reported that 54% of U.S dogs are overweight and this smart food bowl is here to help lower that percentage. Formally known as the ProBowl, this innovative pet product is a feeding bowl equipped with a scale that weighs one's animal. Designed by Matter, the ProBowl is essentially an intelligent scale made for [overweight dogs](https://www.trendhunter.com/trends/omni-leanpaws). The smart food bowl connects via Wi-Fi to a smartphone app which allows its users to monitor and wean their dog's eating over time. To discipline the owner, and keep the dog on a healthy track, the ProBowl will turn bright red if it is poured an extra serving. While other [fitness solutions](https://www.trendhunter.com/trends/ai-pet-health) may require a high amount of effort, the ProBowl simplifies the process to get dogs back in shape. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 69% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Smart-connected Pet Accessories:** Opportunities for pet accessory brands to develop internet-linked devices to promote wellness and health among pets. - **Data-driven Pet Health:** Big data and artificial intelligence provide opportunities for pet product companies to design pet health systems that optimize nutrition and wellness, keeping their pets healthy. - **Innovative Pet Food Packaging:** The option for pet food manufacturers to create smart scales and sensors for pet food containers that help pet owners navigate their pet's dietary and nutritional requirements. ### Who This Affects Most - **Pet Care and Supplies:** Innovations in the pet industry, such as these smart-connected pet accessories, may disrupt traditional pet accessory and food product manufacturing resulting in better opportunities for pet companies. - **Tech Industry:** There are opportunities for companies in the tech industry to work with pet accessory manufactors to design IoT technology into these products, creating disruptive innovations that make pet care simpler. - **Food and Beverage:** There is potential for pet food and beverage manufacturers to integrate technology in their packaging to encourage stronger sales and to retain customer loyalty. ## Related on Trend Hunter - [Printed Pet Bowls](https://www.trendhunter.com/trends/smart-bowls.md) - [Artificial Intelligence-Powered Pet Feeders](https://www.trendhunter.com/trends/ai-pet-feeder.md) - [Self-Monitoring Pet Bowls](https://www.trendhunter.com/trends/always-full-pet-water-bowl.md) - [Dog Weight Trackers](https://www.trendhunter.com/trends/dogweightcom.md) - [AI-Powered Smart Feeding Stations](https://www.trendhunter.com/trends/smart-feeding-station.md) - [Health-Focused Pet Bowls](https://www.trendhunter.com/trends/doggy-diner.md) - [Innovative Pet Feeding Bowls](https://www.trendhunter.com/trends/trot-pets-1.md) - [Smart Pet Water Fountains](https://www.trendhunter.com/trends/pet-water-fountain.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md)