# Free-From Performance Beverages 'Adrenaline Shoc' is a Smart Energy Drink for Active Individuals By Laura McQuarrie | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-energy-drink References: [prnewswire](https://www.prnewswire.com/news-releases/serial-beverage-entrepreneur-lance-collins-launches-adrenaline-shoc-300833592.html) & [ashoc](http://ashoc.com/) Lance Collins, the beverage industry entrepreneur and founder of [Fuze](https://www.trendhunter.com/trends/casa-azul), NOS Energy and [CORE](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) is introducing Adrenaline Shoc (A Shoc), a smart energy drink as his latest venture. As many health-conscious consumers and people who are passionate about fitness are seeking out better-for-you alternatives to traditional energy drinks, Adrenaline Shoc is uniquely positioned as a healthier, functional option. Adrenaline Shoc is set to be introduced to the growing healthier performance energy category this summer, specifically targeting the demands of modern young consumers. The beverages feature an energizing blend of green coffee beans, yerba mate, coffee fruit extract and guarana, plus naturally sourced electrolytes from ocean minerals and nine essential aminos. The recovery-boosting beverage is free from sugar, carbs, calories, as well as chemical preservatives. Adrenaline Shoc is offered in a variety of fruit and candy-inspired flavors. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Energy Drinks:** The trend of health-conscious consumers seeking better-for-you alternatives to traditional energy drinks presents an opportunity for disruptive innovation. - **Functional Beverages:** The rise of functional beverages that provide not only energy but also promote recovery and contain natural ingredients creates opportunities for disruption in the beverage industry. - **Sugar-free Performance Drinks:** The demand for sugar-free, low-calorie performance drinks opens up possibilities for disruptive innovation in the market. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore the development of healthier, functional options to cater to the demands of health-conscious consumers. - **Fitness Industry:** The fitness industry can partner with or offer endorsement opportunities to brands that provide energy and recovery-boosting beverages for active individuals. - **Alternative Energy Drink Market:** The alternative energy drink market can capitalize on the growing demand for sugar-free, low-calorie options by offering unique flavors and natural ingredients. ## Related on Trend Hunter - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Energizing Caffeine Concentrates](https://www.trendhunter.com/trends/shott-energy.md) - [Premium Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/phorm-energy.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md) - [Refreshing Functional Beverages](https://www.trendhunter.com/trends/focusaid-watermelon-mint.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/acti-clean-energy-drink.md)