# Noisy Typographic Auto Ads Smart Car's Smart Electric Drive Provides Silence in the City By Laura McQuarrie | Published 2014-05-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/smart-electric-drive References: [adsoftheworld](http://adsoftheworld.com/media/print/smart_electric_drive_city_2) & [thesmart](http://www.thesmart.ca/ca/en/index/smart-fortwo-electric-drive.html) City living is great, but it also means that you're going to have to put up with tight parking spaces and noise, unless you're making the best of them with a Smart car and its smart electric drive. To show how peaceful the Smart car is in the city, Germany's [BBDO](https://www.trendhunter.com/trends/accessible-customer-service) Düsseldorf GmbH agency created this ad series, surrounding the [micro-sized car](https://www.trendhunter.com/trends/electric-compact-architecture) with noisy typography. The car is serene amongst a variety of sounds, including noise from a variety of other motorists on the road, construction, dogs barking and other disruptive man-made noises. As well as smart electric drive being a quiet feature, it's an environmentally friendly one too, which is suggested as the car's surroundings are quite brown while the silhouette of the Smart car is pristine and white. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Silent City Living:** Taking advantage of smart and electric drive technology to create a quieter and more peaceful urban environment. - **Bold Typographic Advertising:** Using noisy typography as a creative way to emphasize the quietness of a product or service. - **Environmentally Friendly Transportation:** Highlighting the eco-friendly features of electric vehicles as a selling point for modern urban lifestyles. ### Industries Being Reshaped - **Automotive:** Incorporating quiet electric drive technology to create a competitive advantage in the automobile industry. - **Advertising:** Utilizing creative typography techniques to capture the attention of consumers and convey product benefits. - **Renewable Energy:** Promoting electric drive as a sustainable solution and encouraging the adoption of renewable energy sources in transportation. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Oversized Well-Appointed Electric Vehicles](https://www.trendhunter.com/trends/audi-urbansphere-concept.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md)