# Fitness-Tracking Earrings The Ear-o-Smart Smart Earring Tracks Your Heart Rate By Rahul Kalvapalle | Published 2014-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-earring References: [gizmag](http://www.gizmag.com/ear-o-smart-smart-earring/34740/) & [kickstarter](https://www.kickstarter.com/projects/704054850/ear-o-smart) The Ear-o-Smart is a smart earring, developed by Canadian company BioSensive Technologies, that looks like conventional earlobe jewelry but has a high-tech twist -- it is designed to function as a [fitness tracker](https://www.trendhunter.com/trends/airjump). What's unique about the Ear-o-Smart is that unlike the vast majority of fitness tracking devices and smartwatches, it's not a masculine looking device and is primarily aimed at women. The device is able to track [heart rate](https://www.trendhunter.com/trends/beats-powerbeats-pro-2), calories as well as activity level. It connects with both iOS and Android smartphones via Bluetooth 4.0. Placing the tracker near the earlobe is claimed to provide more accurate readings than wrist-based trackers. The developers of the Ear-o-Smart have taken to [Kickstarter](https://www.trendhunter.com/trends/velia) to raise funds for its production. Bid prices begin at $110, with the first units set for shipping in June if the campaign hits its fundraising target. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Smart Jewelry:** There's an opportunity to expand the smart jewelry market with fitness trackers embedded in wearable accessories. - **Feminine Fitness Tech:** Developing technology that combines feminine fashion with fitness tracking can tap into a new consumer market. - **Alternative Fitness Tracking:** Innovative ideas for tracking health metrics beyond the traditional wrist-worn devices can disrupt the fitness tracking industry. ### Where This Applies - **Wearable Technology:** The wearable technology industry can create more diverse and accessible products by expanding beyond traditional wrist-worn devices. - **Fashion:** Fashion companies can utilize smart technology to create functional and stylish accessories for health-conscious consumers. - **Fitness and Wellness:** The fitness and wellness industry can benefit from unique and accurate devices that track health metrics in new and innovative ways. ## Related on Trend Hunter - [Discreet Health-Tracking Earrings](https://www.trendhunter.com/trends/lumia-2.md) - [Temperature-Monitoring Earrings](https://www.trendhunter.com/trends/thermal-earring.md) - [Health-Sensing Earbuds](https://www.trendhunter.com/trends/soundcore-liberty-4.md) - [Heart-Monitoring Earbuds](https://www.trendhunter.com/trends/heartmonitoring-earbuds.md) - [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md) - [Health-Tracking Smart Rings](https://www.trendhunter.com/trends/healthttracking-smart-rings.md) - [Headphone-Shaped Vital Signs Monitors](https://www.trendhunter.com/trends/vital-signs-monitors.md) - [Fitness-Tracking Accessible Smart Rings](https://www.trendhunter.com/trends/pebble-halo-smart-ring.md) - [Wearable Fitness Trackers](https://www.trendhunter.com/trends/airjump.md)