# Compact Hangover Kits Drinkwel's 'Life of the Party' Kit Fuses Supplements and Smart Drinking Tips By Jana Pijak | Published 2016-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-drinking References: [urbanoutfitters](http://www.urbanoutfitters.com/ca/en/catalog/productdetail.jsp?id=37152022&category=BEAUTY-WELLNESS-VITAMINS) & [drinkwel](http://www.drinkwel.com/) Drinkwel is a brand known for its range of hangover remedies that include post-party supplements and smart drinking kits. Its 'Life of the Party' kit is packaged in a compact tin that is ideal for on-the-go use and consists of multivitamin packets, refreshing breath mints and healthy cocktail tips that allow users to indulge without the guilt. Though its branding makes Drinkwel's after-party kit a great novelty product for those who enjoy nights on the town, its smart drinking tips are reflective of Millennials' recent health-conscious evolution. While still keen on indulging and having a leisurely drink, modern consumers are embracing healthier libations, fresh ingredient options and drinker-focused supplements like the ones offered in this particular kit. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Smart Drinking Tips:** Disruptive innovation opportunity: Develop a mobile app that provides personalized smart drinking tips based on the user's alcohol consumption and health information. - **Health-conscious Evolution:** Disruptive innovation opportunity: Create a line of low-calorie, organic alcoholic beverages that cater to the growing market of health-conscious consumers. - **Drinker-focused Supplements:** Disruptive innovation opportunity: Invent a new category of drinker-focused supplements that not only aid in hangover recovery but also enhance the experience and effects of alcohol consumption. ### Sectors Adopting This - **Supplement Industry:** Disruptive innovation opportunity: Develop personalized supplement plans using machine learning algorithms to address specific hangover profiles and optimize recovery. - **Beverage Industry:** Disruptive innovation opportunity: Create innovative cocktail mixers infused with functional ingredients that provide health benefits while enhancing the drinking experience. - **Mobile App Industry:** Disruptive innovation opportunity: Design a mobile app that uses augmented reality to provide nutritional information about alcoholic beverages in real-time, helping users make healthier choices. ## Related on Trend Hunter - [All-Hours Functional Mixers](https://www.trendhunter.com/trends/day-night-drinks.md) - [Anti-Hangover Drinks](https://www.trendhunter.com/trends/morning-fresh.md) - [Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies.md) - [Drinker-Targeted Vitamin Supplements](https://www.trendhunter.com/trends/cheers-multi-supplement.md) - [Hydrating Electrolyte Mixes](https://www.trendhunter.com/trends/partysmart-electrolytes.md) - [Anti-Hangover Jelly Supplements](https://www.trendhunter.com/trends/dayguard.md) - [Vegan Hangover Recovery Gummies](https://www.trendhunter.com/trends/hangover-recovery-gummies1.md) - [Revolutionary Anti-Hangover Pills](https://www.trendhunter.com/trends/antihangover-pill.md) - [Cheeky Alcohol Metabolism Supplements](https://www.trendhunter.com/trends/alcohol-metabolism-supplement.md)