# Smart In-Store Displays Virtual Visions' Customized Smart Displays Support Shoppers & Retailers By Laura McQuarrie | Published 2019-02-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/smart-displays References: [prnewswire](https://www.prnewswire.com/news-releases/virtual-visions-launches-the-retail-industrys-first-platform-for-creating-smarter-physical-stores-300794256.html) & [virtualvisions](https://www.virtualvisions.com) Virtual Visions is on a mission to "make physical stores perform as intelligently as the world's leading e-commerce platforms" with its Smartstore Platform and smart displays. As some brick-and-mortar shops are struggling to keep up with online channels, Virtual Visions enables retailers to create stores that are smart, engaging and profitable. The Virtual Visions Smartstore Platform provides smart displays to help consumers make the most of their time in-store by allowing them to locate top-selling products, save desired items to a wish list, share on social media and access a wealth of product information. For retailers, the platform also offers [inventory tracking tools](https://www.trendhunter.com/trends/instore-retail-solutions) and [in-store product searches](https://www.trendhunter.com/trends/shoppe-advisor) that help to merge some of the next-gen technologies available with the familiar physical store format. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 62% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Smartstore Platform:** Virtual Visions' Smartstore Platform creates smart, engaging, and profitable physical stores. - **Smart Displays:** Virtual Visions' smart displays enhance the in-store experience and provide convenient features for consumers. - **Next-gen Retail Technologies:** Virtual Visions merges next-gen technologies with the familiar physical store format to offer innovative solutions for retailers. ### Where This Applies - **Retail:** Virtual Visions' Smartstore Platform and smart displays provide disruptive innovation opportunities for the retail industry. - **Technology:** Next-gen retail technologies, such as Virtual Visions' offerings, present disruptive innovation opportunities in the technology industry. - **E-commerce:** Virtual Visions' Smartstore Platform aims to make physical stores perform as well as leading e-commerce platforms, showcasing disruptive innovation opportunities in the e-commerce industry. ## Related on Trend Hunter - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Virtual Retail Solutions](https://www.trendhunter.com/trends/store-intelligence.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [AI-Powered Digital Displays](https://www.trendhunter.com/trends/intellino-signamic.md)