# Beacon-Integrated Store Displays Shelfbucks' Smart Display Enables Measurement of Promo Campaigns By Rahul Kalvapalle | Published 2015-02-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/smart-display References: [marketwired](http://www.marketwired.com/press-release/menasha-packaging-shelfbucks-launch-first-ibeacon-smart-displays-in-store-retail-merchandising-1959179.htm) & [shelfbucks](http://www.shelfbucks.com/) Shelfbucks, a leading purveyor of in-store beacon technologies, has teamed up with the Menasha Packaging Company to develop [in-store product merchandising](https://www.trendhunter.com/trends/instore-activation) using displays that integrate iBeacon technology. These smart displays not only engage with shoppers and make for an [interactive shopping experience](https://www.trendhunter.com/trends/digital-media-system), but also help manage and measure promotional campaigns and performance. Shoppers who browse in any given product area equipped with these smart displays can use their smartphones to access product information, discounts, reviews and other relevant data made available to them by the Shelfbucks platform. These displays not only enable brands to quantify the performance of their [in-store displays](https://www.trendhunter.com/trends/in-store-audience-analytics), they also offer the opportunity to alter in-store promotions with amazing accuracy and speed. These smart displays let retailers be quick on their feet when responding to consumer patterns, increasing sales and boosting the success of their promo campaigns. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Beacon-integrated Store Displays:** Disruptive Innovation Opportunity: Brands can measure the performance of in-store displays and alter promotions with accuracy and speed. - **Interactive Shopping Experience:** Disruptive Innovation Opportunity: Retailers can respond to consumer patterns quickly, increasing sales and success of promotional campaigns. - **Mobile-enabled Product Information:** Disruptive Innovation Opportunity: Shoppers can access product information, discounts, reviews, and other relevant data using their smartphones. ### Who This Affects Most - **Retail:** Disruptive Innovation Opportunity: Retailers can enhance in-store promotions and engage with customers using beacon-integrated smart displays. - **Marketing:** Disruptive Innovation Opportunity: Brands can measure and manage the performance of promotional campaigns using beacon-integrated smart displays. - **Technology:** Disruptive Innovation Opportunity: The integration of iBeacon technology into in-store displays offers new opportunities for retail and marketing industries. ## Related on Trend Hunter - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [Retail Shelf Analytics Platforms](https://www.trendhunter.com/trends/shelf-analytics.md) - [Interactive Retailer Screen Installations](https://www.trendhunter.com/trends/digital-media-system.md)