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# Smart Celebratory Pop-Ups
WeChat and BHV Marais Teamed Up for a Smart Department Store Solution

By Laura McQuarrie | Published 2019-01-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/smart-department-store
References: [prnewswire](https://www.prnewswire.com/news-releases/wechat-pay-teams-up-with-bhv-marais-to-launch-an-advanced-retail-experience-under-its-one-for-billion-initiative-300782774.html) & [web.wechat](https://web.wechat.com/)

As part of its ONE FOR BILLION initiative, [WeChat](https://www.trendhunter.com/trends/scotch-soda) teamed up with BHV Marais for the creation of a smart department store solution and with it, a [pop-up store](https://www.trendhunter.com/trends/heytea-1) to celebrate the [Chinese New Year](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year) in Paris. This program from WeChat is all about helping European businesses connect with Chinese tourists through the popular social network and mobile payment platform. Notably, WeChat sets merchants up with a way for customers to easily pay, as well as receive communication and service over the long term.

According to Freedom Li, President of WeChat Pay International Business, "Many Chinese people have now long been accustomed to going out without their wallet," making it imperative for cross-border businesses to offer convenient alternative payment systems when targeting consumers visiting from other countries.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 19% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Smart Department Store Solutions:** There is an opportunity for businesses to create smart department store solutions that integrate mobile payment platforms and improve convenience for customers.
- **Connectivity with Chinese Tourists:** The trend of connecting with Chinese tourists through popular social networks and mobile payment platforms can help businesses tap into a lucrative market segment.
- **Alternative Payment Systems for Cross-border Businesses:** Businesses targeting consumers from different countries should consider offering convenient alternative payment systems to cater to customers' preferences and needs.

### Who This Affects Most

- **Retail:** The retail industry can benefit from integrating smart department store solutions that enhance convenience and cater to the needs of Chinese tourists.
- **Tourism:** The tourism industry can leverage the trend of connecting with Chinese tourists through social networks and mobile payment platforms to attract and serve this market segment effectively.
- **Fintech:** The fintech industry can explore opportunities in creating alternative payment systems that cater to cross-border businesses and align with the preferences of international customers.

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