# AI-Powered Decanters Jim Beam's 'JIM' Smart Decanter Pours Shots of Bourbon on Demand By Laura McQuarrie | Published 2017-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-decanter References: [store.jimbeam](https://store.jimbeam.com/barware/jim-the-worlds-first-smart-decanter.html) 'JIM' is the name of the all-new [smart decanter](https://www.trendhunter.com/trends/joystick-decanter) from Jim Beam, which makes it possible for consumers of the legal drinking age to say "Hey Jim" to have a shot of bourbon instantly poured on command. The smart voice-activated bourbon decanter features a built-in compartment for [bourbon storage](https://www.trendhunter.com/trends/whiskey-decanters) and the voice of none other than Jim Beam’s seventh generation master distiller Fred Noe, making the device a novel addition to one's home, especially for the purposes of holiday entertaining. Unlike many [smart devices for the home](https://www.trendhunter.com/trends/amoon-vodka) that are powered by artificial intelligence and are quite costly, the limited-edition JIM retails for just under $35. Jim Beam notes that "3G capabilities will expire after roughly six months and 'JIM' will turn back into a regular decanter." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Smart Home Decanters:** The AI-powered decanter from Jim Beam showcases the potential for voice-activated technologies in the home bar. - **Affordable AI Devices:** The JIM smart decanter proves that AI-powered devices can be accessible to a wider range of consumers with its affordable price point. - **Limited-edition Collectibles:** The limited-edition JIM decanter taps into consumers' desire for unique and novel items for home entertainment. ### Sectors Adopting This - **Alcoholic Beverages:** Beverage brands can explore the integration of AI technologies into their products to enhance the drinking experience and attract tech-savvy consumers. - **Smart Home:** The JIM smart decanter highlights the potential for AI-powered devices to create a more convenient and interactive home environment. - **Collectibles:** The limited-edition JIM decanter caters to the market of collectors seeking exclusive and distinctive items for display and personal enjoyment. ## Related on Trend Hunter - [Creamy Bourbon Whiskey Liqueurs](https://www.trendhunter.com/trends/jim-beam-bourbon-cream.md) - [AI-Powered Beverage-Rating Apps](https://www.trendhunter.com/trends/bottle-raiders.md) - [AI-Generated Cognac Bottles](https://www.trendhunter.com/trends/usher-x-1738-ai-powered.md) - [AI-Powered Mixology Tools](https://www.trendhunter.com/trends/virtual-bartender.md) - [AI-Powered Bartenders](https://www.trendhunter.com/trends/ai-bartender.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [AI-Generated Whiskey Packaging](https://www.trendhunter.com/trends/the-twelve-elements.md) - [RTD Spring-Ready Cocktails](https://www.trendhunter.com/trends/jim-beam-kentucky-coolers.md) - [AI-Designed Whiskey Bottles](https://www.trendhunter.com/trends/label-5-city-lights-edition.md)