# Nutrient-Enhanced Coffees THINKNOO's Smart Coffee is Enhanced with Nootropics & CBD By Laura McQuarrie | Published 2019-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-coffee References: [bevindustry](https://www.bevindustry.com/articles/92555-thinknoo-coffee) & [thinknoo](https://thinknoo.com/products/smarter-coffee-the-zen-keto) Beyond desiring a great-tasting cup of coffee, many health-conscious consumers are looking for functional products that will supply them with more than just an energizing boost—and THINKNOO sets itself apart with smart coffee products that are packed with superfoods, [nootropics and CBD](https://www.trendhunter.com/trends/natural-nootropic). The brand specializes in "Smarter Coffee Powered by Nature" and creates blends that are designed to help people avoid the jitters and other undesirable side effects of drinking coffee, all the while experiencing sustained energy and other benefits. The Zen Keto by THINKNOO is packed with healthy fats in the form of MCTs, [anxiety-relieving CBD](https://www.trendhunter.com/trends/ybee-iced-coffee) and calming L-Theanine, which is also beneficial for enhancing mental clarity. The easy-to-use, plant-based and keto-friendly [Smarter Coffee products](https://www.trendhunter.com/trends/incredibrew) only need to be mixed with water to form a creamy beverage. Image Credit: THINKNOO ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Coffee:** The trend for coffee with added health benefits continues to grow, creating opportunities for disruptive innovation in the functional food and beverage industry. - **Smart Supplements:** The use of nootropics and other supplements in coffee provides opportunities for disruptive innovation in the supplement and wellness industries. - **Plant-based Energy Boosters:** The popularity of plant-based energy boosters in coffee creates opportunities for disruptive innovation in the plant-based food and beverage industry. ### Who This Affects Most - **Functional Food and Beverage:** The trend for coffee with added health benefits creates opportunities for disruptive innovation in functional food and beverage that caters to health-conscious consumers. - **Supplements and Wellness:** The use of nootropics and other supplements in coffee creates opportunities for disruptive innovation in the supplements and wellness industry. - **Plant-based Food and Beverage:** The popularity of plant-based energy boosters in coffee creates opportunities for disruptive innovation in the plant-based food and beverage industry. ## Related on Trend Hunter - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Premium Nootropic Coffees](https://www.trendhunter.com/trends/premium-nootropic-coffees.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Brain-Friendly Coffee Mixes](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee.md) - [Cognitive Support Coffees](https://www.trendhunter.com/trends/think-cold-brew-ground-coffee.md) - [Functional Nootropic Sparking Waters](https://www.trendhunter.com/trends/centr-enhanced.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Functional Superfood Snacks](https://www.trendhunter.com/trends/mindright.md)