# Intelligent Coffee Brewing Scales The POURX 'OURA' Smart Coffee Scale Optimizes Java Preparation By Michael Hemsworth | Published 2020-05-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/smart-coffee-scale References: [geeky-gadgets](https://www.geeky-gadgets.com/pour-over-coffee-scale-26-05-2020/) & [kickstarter](https://www.kickstarter.com/projects/oura-pourx/pourx-oura-the-worlds-first-light-guided-coffee-scale?utm_source=www.geeky-gadgets.com&utm_medium=kickbooster&utm_content=link&utm_campaign=6d1fd6f8) The POURX 'OURA' smart coffee scale is a premium kitchen device for avid java drinkers that will enable them to prepare high-quality coffee at their leisure without relying on any guesswork. The scale works by having either your [pour-over coffee equipment](https://www.trendhunter.com/trends/pour-over-coffee-bags) onto the top section for easily measuring out the exact amount of water or for [weighing beans](https://www.trendhunter.com/trends/neccst-coffee-grinder). This will satisfy amateur or advanced users who are looking for a better way to prepare coffee that is potentially even better than what they might get at a [coffee house](https://www.trendhunter.com/trends/beanbook). The POURX 'OURA' smart coffee scale has a light-guided functionality that will let users know exactly how much water to pour into the brewing vessel as they go without having to keep track of numbers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Smart Brewing Technology:** Developing innovative coffee brewing scales that use smart technology to provide users with a more precise and convenient brewing experience. - **Premium Kitchen Appliances:** Increasing demand for premium coffee brewing equipment that provides coffee lovers with a more personalized and high-quality coffee experience at home. - **DIY Coffee Brewing:** Growing trend of coffee lovers preparing their own coffee at home with advanced coffee brewing equipment that allows for customization and experimentation. ### Who This Affects Most - **Kitchen Appliance Manufacturing:** Companies can develop and market innovative coffee brewing scales with smart technology to cater to the growing demand for premium kitchen appliances. - **Coffee Equipment Manufacturing:** Manufacturers can develop advanced coffee brewing equipment that allows consumers to personalize their coffee experience at home with greater precision and convenience. - **Online Coffee Retailers:** Opportunity for online coffee retailers to offer personalized recommendations for coffee brewing equipment and accessories to meet the growing demand for DIY coffee brewing at home. ## Related on Trend Hunter - [Precision Coffee Brewing Scales](https://www.trendhunter.com/trends/acaia-pearl-model-s.md) - [Precision Coffee Dosing Scales](https://www.trendhunter.com/trends/digital-coffee-dosing-cup.md) - [Elegant Countertop Coffee Scales](https://www.trendhunter.com/trends/fellow-tally-pro-studio-edition.md) - [Ultra-Precise Coffee Scales](https://www.trendhunter.com/trends/fellow-tally-pro-precision-scale.md) - [Precision Power-Over Coffee Makers](https://www.trendhunter.com/trends/hiroia-hikaru-v60-smart-brewer.md) - [Minimalist Magnetic Coffee Scales](https://www.trendhunter.com/trends/laybird-coffee-magattach.md) - [Multifunctional Kitchen Scales](https://www.trendhunter.com/trends/precision-scale-with-timer.md) - [4-in-1 Smart Coffee Makers](https://www.trendhunter.com/trends/portable-smart-coffee-maker.md) - [Scale-Equipped Coffee Grinders](https://www.trendhunter.com/trends/burrus-coffee-grinder.md)