# Brain-Boosting Chocolate Bites Nyrvana is a "Smart Chocolate" Enriched with Nootropics By Laura McQuarrie | Published 2019-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-chocolate References: [producthunt](https://www.producthunt.com/posts/nyrvana-chocolate) & [nyrvana](https://nyrvana.com/) Nyrvana is introducing the world's first "smart chocolate" as a functional treat that's packed with brain-boosting benefits. The product is made with dark chocolate, which is nutritious and antioxidant-rich on its own, but Nyrvana doesn't stop there and enhances its recipe with [nootropics like Alpha-GPC and L-Theanine](https://www.trendhunter.com/trends/nutrops) to boost brain function. The all-natural, soy- and lactose-free dark chocolate also sets itself apart as a better-for-you treat that's free of additives and enhanced with THrē, a blend of all-natural sweeteners stevia, erythritol and allulose. The [Chocolate or Peanut Butter Ganache Truffles](https://www.trendhunter.com/trends/chocolate-truffle-bars) are guilt-free and energy-boosting, offering a satisfying way to beat a sweet tooth. Unlike many sugar-free confections, Nyrvana's smart chocolate is rich, decadent and won't leave people feeling as if they're missing out on something. Image Credit: Nyrvana ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Chocolate:** There is a growing demand for functional chocolate that provides added health benefits. - **Nootropic Treats:** The market for nootropic-enhanced treats like Nyrvana is expanding as consumers seek more brain-boosting foods and supplements. - **All-natural Sweeteners:** The use of all-natural sweeteners like stevia, erythritol, and allulose is becoming more popular in the health food industry. ### Sectors Adopting This - **Confectionery:** Innovative confectionery companies like Nyrvana are disrupting the traditional chocolate market by introducing functional treats. - **Health Food:** The health food industry is seeing a surge in demand for products that provide functional benefits like enhanced brain function. - **Supplements and Nutraceuticals:** With its inclusion of nootropic ingredients like Alpha-GPC and L-Theanine, Nyrvana is tapping into the growing market for brain-boosting supplements and nutraceuticals. ## Related on Trend Hunter - [Nootropic-Infused Chocolates](https://www.trendhunter.com/trends/nootropic-infused-chocolates.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md) - [Focus-Boosting Functional Chocolates](https://www.trendhunter.com/trends/focus-chocolate-20.md) - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Adaptogenic Dark Chocolates](https://www.trendhunter.com/trends/limited-edition-dark-chocolate.md) - [Functional Truffle Chocolates](https://www.trendhunter.com/trends/truffle-chocolates.md)