# Micro-Sized Theater Ads This Smart Car Ad Shows How Easy the Car Fits into Any Parking Space By Laura McQuarrie | Published 2014-10-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/smart-car-ad References: [creativecriminals](http://creativecriminals.com/smart/cinema) & [smart](http://smart.com) There are tons of car brands that love to take advantage of advertising on the [big screen of a cinema](https://www.trendhunter.com/trends/cinema-led-screens), but this [Smart car ad](https://www.trendhunter.com/trends/smart-5) goes against the grain. Rather than demonstrating a big image, this [creative car ad](https://www.trendhunter.com/trends/electric-capri) goes for big thinking instead and actually reduces the size of the theater screen. In the theater, movie-goers get to watch as the screen shrinks down to the actual size of a real Smart car. From there, a visual on-screen demonstrates just how easy it is for the compact city car to park just about anywhere. Even though parking is not one of the most glamorous points of buying a car, size is this car's main selling feature and this is a refreshing change from constantly seeing close-ups of headlights, hi-tech dashboards and cars on picturesque speeding roads around the world. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Micro-sized Advertisements:** Innovative ads that creatively use micro-sized screens to showcase their products or services. - **Compact Car Marketing:** Brands can focus their marketing efforts on the selling point of compact cars by showcasing their ability to fit into smaller parking spaces or maneuver through crowded city streets. - **Theater-based Advertising:** Using the unique theater experience to create memorable advertisements that capture the attention of movie-goers. ### Who This Affects Most - **Automotive Industry:** Brands can take advantage of this approach to showcase the unique abilities of their small vehicles and attract city-dwelling consumers looking for compact vehicles. - **Movie Theater Industry:** Movie theaters can partner with advertisers to create unique visual experiences that capture the attention of audiences and increase revenue streams. - **Advertising Industry:** Agencies can brainstorm innovative ways to create interactive and immersive ads that stand out in this highly competitive market. ## Related on Trend Hunter - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)