# Reusable Breast Pump Containers The Willow Smart Breast Pump 2.0 Works with a Reusable Component By Laura McQuarrie | Published 2019-09-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/smart-breast-pump References: [engadget](https://www.engadget.com/2019/09/23/the-willow-breast-pump-now-has-a-reusable-container/) & [shop.willowpump](https://shop.willowpump.com/products/milk-container/) The Willow Smart Breast Pump 2.0 boasts a wearable design that fits with a bra and offer a [hands-free experience](https://www.trendhunter.com/trends/postpartum-recovery1) that can be taken on the go. While moms have fallen in love with the convenient design of the all-in-one breast pump, they can now also appreciate that willow has released [reusable milk containers](https://www.trendhunter.com/trends/anew), meaning that the device no longer works with just disposable bags. As such, Willow describes itself as "the only in-bra wearable pump that gives you the flexibility to pump directly into spill-proof storage bags or our reusable Container." The BPA-free container is dishwasher-safe and boasts the ability to hold up to four ounces at a time. For ease of use, the system only has four parts that need to be assembled and three that need to be cleaned. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 50% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Reusable Breast Pumps:** There is an opportunity for developing more reusable components in the breast pump industry to reduce waste and lower costs for consumers. - **Wearable Breast Pumps:** As wearable technology becomes more popular, breast pump companies can explore developing pumps that are designed to be hands-free and fit comfortably into a person's clothing. - **Streamlined Pump Design:** Breast pump companies can continue to innovate by developing pumps with fewer parts to assemble and clean, making them easier and more efficient for parents to use. ### Who This Affects Most - **Parenting:** The parenting industry can benefit from the development of more convenient and sustainable products for new parents looking to simplify their lives while caring for a newborn. - **Healthcare:** As breast pumps are often used to support breastfeeding, there is an opportunity for healthcare providers to offer more innovative and accessible options for new parents looking to manage lactation. - **Sustainability:** Developing more reusable breast pump components can support the sustainability industry's push to reduce waste and promote more environmentally friendly products in the consumer market. ## Related on Trend Hunter - [Breast Pump Wearables](https://www.trendhunter.com/trends/willow-go.md) - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md) - [Breastfeeding Kit Collabs](https://www.trendhunter.com/trends/willow-x-caraa.md) - [Smartwatch-Compatible Wireless Pumps](https://www.trendhunter.com/trends/willow-30.md) - [Wearable Breast Pump Bras](https://www.trendhunter.com/trends/multi-function-wearable-breast-pump.md) - [Reimagined Comfort-Focused Breast Pumps](https://www.trendhunter.com/trends/the-pump.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [Revolutionary Wearable Breast Pumps](https://www.trendhunter.com/trends/muu-pump.md)