# Radio-Interfering Bike Bells The Smart Bell by AXA Can Be Heard from Inside Nearby Vehicles By Ell Smith | Published 2017-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-bell References: [yankodesign](http://www.yankodesign.com/2017/06/12/a-bike-bell-that-rings-inside-other-vehicles/) & [smartbell.axa.pl](https://smartbell.axa.pl/) Competing to be heard among a sea of loud vehicles is a near impossible task for cyclists, which is why the insurance company AXA created a [smart bell](https://www.trendhunter.com/trends/smart-electric-bike-accessories) that can be heard inside other vehicles. Through the combination of innovation and guerrilla tactics, the Smart Bell connects your bike bell to a radio data system, meaning cars within close proximity to you will be able to hear your bike bell through a car's speaker system. The bell noise will ring throughout a car's speaker system, even if the radio is turned off. If a driver's radio is turned on, their music will be interrupted by the bell's ring. Although slightly invasive, the Smart Bell's bold nature can act as a potentially life-saving warning, forcing drivers to pay closer attention to [vulnerable cyclists](https://www.trendhunter.com/trends/cyclist-safety1). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Connected Bike Accessories:** The Smart Bell by AXA demonstrates the potential for connected bike accessories that enhance safety and communication. - **Guerrilla Marketing Tactics:** The Smart Bell's disruptive nature highlights the opportunity for companies to use guerrilla marketing tactics to grab attention and generate awareness. - **In-car Integration:** The integration of bike bells into car speaker systems opens up new possibilities for in-car technology and communication. ### Sectors Adopting This - **Cycling Accessories:** The Smart Bell innovation presents opportunities for the cycling accessories industry to integrate technology and enhance safety features. - **Insurance:** The Smart Bell showcases how insurance companies can play a role in developing innovative products that promote road safety for cyclists. - **Automotive:** The integration of bike bells into car speaker systems could lead to collaborations between the automotive industry and cycling accessories manufacturers. ## Related on Trend Hunter - [Tracker-Friendly Bicycle Bells](https://www.trendhunter.com/trends/airbell.md) - [Connected Cyclist Radar Systems](https://www.trendhunter.com/trends/bryton-gardia-r300l.md) - [Collision Alert Bike Systems](https://www.trendhunter.com/trends/roadio-system.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Speaker-Equipped Sports Helmets](https://www.trendhunter.com/trends/bh51m-nso.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Music-Focused E-Bikes](https://www.trendhunter.com/trends/noordung-boombox.md) - [Radar-Equipped Electric Bikes](https://www.trendhunter.com/trends/cannondale-synapse.md) - [Vehicle-Tracking Cyclist Radar Devices](https://www.trendhunter.com/trends/garmin-varia-rearvue-820.md)