# Responsive Beer Labels This Smart Beer Label Provides Tailored Interactions Based on One's Mood By Laura McQuarrie | Published 2018-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smart-beer-label References: [packagingeurope](https://packagingeurope.com/connected-product-with-nfc-and-ar-reacts-to-customers-mood/) & [talkinthings](http://www.talkinthings.com/black/) Multi-Color Corporation and Talkin’ Things came together as the first IoT packaging platform providers to combine Augmented Reality and NFC technology in a [smart beer label](https://www.trendhunter.com/trends/one-cask-at-a-time) for an enhanced consumer experience. The smart packaging for Black Beer boasts [AR facial recognition](https://www.trendhunter.com/trends/alpro-and-appetite-creative) and the ability to respond appropriately to the detected emotions. As the label prominently features a skull, the label becomes animated and starts a tailored dialogue through the screen of a mobile device. After drawing consumers in with its entertaining augmented reality label experience, the packaging solution has the potential to elevate the end user experience. For instance, the [NFC label](https://www.trendhunter.com/trends/smartlinks) on the bottle's neck works as a proof-of-purchase solution, but also a customized tool for communicating with consumers—this smart packaging technology recognizes when the product has been opened and provides a different message to consumers who are ready to enjoy the product. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Packaging:** The combination of augmented reality and NFC technology in smart beer labels provides an enhanced consumer experience and opens up opportunities for interactive packaging solutions. - **Emotion-responsive Labels:** The use of AR facial recognition technology in beer labels allows for tailored interactions based on the consumer's detected emotions, creating a more personalized and engaging experience. - **Smart Packaging Technology:** The integration of NFC labels and customized messaging in beer packaging not only enhances the end user experience but also offers disruptive innovation opportunities for other consumer goods industries. ### Industries Being Reshaped - **Beverage Packaging:** The application of augmented reality and NFC technology in the beer industry showcases potential opportunities for disruptive packaging solutions within the beverage sector. - **Advertising and Marketing:** Emotion-responsive labels present new avenues for interactive advertising and marketing campaigns, bringing a unique and personalized element to consumer engagement. - **Consumer Electronics:** The integration of AR technology with smart packaging paves the way for further advancements in consumer electronics, such as interactive product packaging and customized messaging capabilities. ## Related on Trend Hunter - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md) - [Informative Digital Beverage Labels](https://www.trendhunter.com/trends/packaging-initiative-in-singapore.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md)