# Campus Tour Hiring Campaigns 'Solve' Set Up a Small-Scale Office on Various College Campuses By Katherine Pendrill | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smallscale-office References: [adweek](http://www.adweek.com/adfreak/why-agency-taking-tiny-version-itself-college-campuses-spring-170766) & [solve-ideas](http://www.solve-ideas.com/) The Minneapolis-based creative agency 'Solve,' recently embarked on a [hiring campaign](https://www.trendhunter.com/trends/pilot-hiring-campaign) that involved setting up a small-scale office on college campuses across the country. Instead of opting for a more traditional hiring process, Solve took its quest for [summer interns](https://www.trendhunter.com/trends/internshark) on the road. The agency visited a number of different college campuses and set up a small-scale office at each one. The temporary office was a replica of the agency's Minneapolis office and included a collaborative workspace, conference room and even a reception area. Applications where then given five-minute assignments to test their skills. Those who successfully completed the challenges were interviewed on the spot for the coveted internship position. Setting up a mini agency on college campuses demonstrates how companies can come directly to students in order to make the hiring process more personal and engaging. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **On-campus Hiring:** Creating small-scale offices on college campuses brings companies closer to students and makes the hiring process more personal and engaging. - **Replica Offices:** Replicating company offices at different locations allows for a more immersive and authentic experience for potential hires. - **Skill-based Assessments:** Using short assignments to test applicants' skills provides a more practical and efficient way of evaluating their abilities. ### Industries Being Reshaped - **Creative Agencies:** Creative agencies can benefit from setting up mini offices on college campuses to attract talented interns and future employees. - **Human Resources:** Human resources departments can explore the use of replica offices and skill-based assessments to enhance the hiring process and attract top talent. - **Education:** Educational institutions can collaborate with companies to create on-campus opportunities for students to gain real-world experience and connect with potential employers. ## Related on Trend Hunter - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Europe-Focused Global Leader Campaigns](https://www.trendhunter.com/trends/step-into-the-map.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md) - [Job-Themed Obstacle Courses](https://www.trendhunter.com/trends/jobstacle-course.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Innovative Hospitality Recruitment Approaches](https://www.trendhunter.com/trends/hospitality-recruitment.md) - [Recruitment Metaverse Shops](https://www.trendhunter.com/trends/ikea-on-roblox.md)