# QSR-Made Orange Paints Smalls Sliders Creates a 'Smorange' Color with Pantone Color Institute By Kanesa D | Published 2024-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smalls-sliders References: [nrn](https://www.nrn.com/quick-service/smalls-sliders-mixes-its-own-smorange-pantone-color) & [smallssliders](https://smallssliders.com/)  Smalls Sliders is partnering with [Pantone Color Institute](https://www.trendhunter.com/trends/jagermeister-x-pantone) to produce a new color called '[Smorange](https://www.trendhunter.com/trends/smorange-dreamsicle-shake).' As a part of this collaboration, Smalls Sliders will now gain a signature color named after the iconic restaurant. This vibrant hue originated from an existing Pantone shade, meticulously adjusted for density to create a bespoke, brighter variation uniquely tailored to [Smalls Sliders'](https://www.trendhunter.com/trends/king-cake-shake) brand identity. "Crafting Smorange in partnership with the Pantone Color Institute was a pivotal moment in our journey as we navigate our trajectory of explosive growth," said Maria Rivera, Smalls Sliders CEO, in a statement. Smalls Sliders has an innovative modular container format designed to serve these delicious offerings within a compact footprint efficiently. The restaurant currently operates across Louisiana and Mississippi. Image Credit: Smalls Sliders ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 13% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Color Innovation in QSR:** Exploring unique color collaborations like 'Smorange' can enhance brand identity and customer experience in the QSR industry. - **Modular Packaging Solutions:** Innovative container formats like those used by Smalls Sliders can revolutionize packaging efficiency in the food industry. - **Brand Collaboration Strategies:** Partnerships with renowned institutions like Pantone Color Institute can elevate brand recognition and market positioning for businesses. ### Where This Applies - **Fast Food Restaurants:** Fast food chains can leverage color innovations to create unique brand identities and engage customers on a new level. - **Packaging Industry:** The packaging sector can capitalize on modular packaging solutions to streamline operations and meet evolving consumer demands for convenience. - **Marketing and Branding:** Companies across various industries can learn from brand collaboration strategies to strengthen their market presence and differentiate themselves from competitors. ## Related on Trend Hunter - [Citrusy Vanilla Shakes](https://www.trendhunter.com/trends/smorange-dreamsicle-shake.md) - [Strawberry Summertime QSR Shakes](https://www.trendhunter.com/trends/strawberry-swirl-shake.md) - [Vibrant Restaurant Burger Products](https://www.trendhunter.com/trends/rainbow-sliders.md) - [King Cake-Themed Shakes](https://www.trendhunter.com/trends/king-cake-shake.md) - [Regional Cheeseburger Slider Openings](https://www.trendhunter.com/trends/smalls-can-location.md) - [Pint-Sized Smash Burgers](https://www.trendhunter.com/trends/smashed-jack-sliders.md) - [Spicy Citrus Chicken Dishes](https://www.trendhunter.com/trends/hot-orange-chicken.md) - [Nostalgic Soft Serve Collabs](https://www.trendhunter.com/trends/orange-squeeze.md) - [Gourmet Burgers-Inspired Slime Kits](https://www.trendhunter.com/trends/trill-burgers.md)