# Lickable Wet Cat Treats Smalls' Licks are Formulated with Functional Ingredients for Pet Health By Laura McQuarrie | Published 2025-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smalls-licks References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/19819-cat-centric-smalls-launches-licks-treats) & [smalls](https://www.smalls.com/smallsmart/products/assorted-licks-gift-set)  [Smalls' Licks](https://www.trendhunter.com/trends/smallserve) is a new line of wet cat treats in easy-to-feed pouches packed with nourishing ingredients and functional formulas to support overall feline health. These single-serve squeeze packs launched in all-natural varieties made with real chicken, tuna, or salmon broth, crafted without corn, wheat, soy, gums, or artificial flavors or preservatives. “We’re committed to making healthier versions of things cats love. We know [lickable treats](https://www.trendhunter.com/trends/holy-cap-squeezees) are super popular, but many of them are filled with ingredients we don’t love, like gums, carrageenan and other fillers," expressed Smalls' COO Nate Kredich. There are two Licks formulas for cat owners to choose from, featuring prebiotics and added dietary fiber to support gut and digestive health—[Fish](https://www.trendhunter.com/trends/nordic-fish-dog-food) Licks and Bird Licks made with chicken—and another Fish Licks formula made with omega-3s from added fish oil to support skin and coat health. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 32% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Functional Pet Nutrition:** Pet treats infused with health-promoting ingredients like prebiotics and omega-3s are redefining animal nutrition, offering opportunities for developing targeted health solutions for pets. - **Single-serve Pet Products:** Convenient single-serve pet treat formats are catering to consumer demand for easy-to-use, mess-free feeding solutions, paving the way for innovation in pet portion control and packaging. - **Clean-label Pet Foods:** The trend towards clean-label pet products, free from artificial additives and fillers, is driving the development of transparent and simple ingredient lists to align with conscious consumer preferences. ### Industries Being Reshaped - **Pet Food & Nutrition:** Innovative formulations of pet foods focusing on functional health benefits are emerging to meet pet owners' increasing concern for animal wellness and longevity. - **Sustainable Packaging:** Environmental consciousness is driving the need for sustainable and recyclable packaging solutions in the pet products sector, encouraging eco-friendly alternatives. - **Health & Wellness:** Incorporating health-boosting ingredients into pet formulations parallels the human wellness trend, expanding the reach of health-focused innovations into the pet industry. ## Related on Trend Hunter - [People-Pet Treat Packs](https://www.trendhunter.com/trends/mars-tails-treating-pack.md) - [Ethical Protein Cat Treats](https://www.trendhunter.com/trends/ten-lives.md) - [Lickable Hydration Gels](https://www.trendhunter.com/trends/h2go.md) - [Cat-Friendly Book Sets](https://www.trendhunter.com/trends/tails-of-irresistibility.md) - [Lickable Dog Supplements](https://www.trendhunter.com/trends/lickable-supplements-for-dogs.md) - [Dog-Friendly Popcorn-Inspired Treats](https://www.trendhunter.com/trends/pupcorn-puffs.md) - [Pet-Friendly Meat Pops](https://www.trendhunter.com/trends/bonkers-purrpops.md) - [Squeezable Prebiotic Treats](https://www.trendhunter.com/trends/chicken-squeeze-treats-for-dogs.md) - [High-Quality Dog-Friendly Burgers](https://www.trendhunter.com/trends/wild-boar-quarter-pounder.md)