<!-- canonical: https://www.trendhunter.com/trends/smallgroup-design -->
<!-- robots: noindex -->

# Laser-Cut Greeting Cards
'smallgroup' Design Creates Unique Thank You Notes

By Christopher DeLuca | Published 2011-08-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/smallgroup-design
References: [kickstarter](http://www.kickstarter.com/projects/1371353824/laser-cut-thank-you-card?ref=spotlight) & [smallgroup.co](http://www.smallgroup.co/)

The 'smallgroup' design [Kickstarter](https://www.trendhunter.com/trends/davcarve-l1) project is a really interesting one that laser cuts a message into cards. This specific project is geared towards the '[thank you' card](https://www.trendhunter.com/trends/anything-roots-post). Sometimes the best way to say thanks to someone else is with a card with a [laser cut message](https://www.trendhunter.com/trends/aipowered-portable-laser-engraver).

The smallgroup project has been successful enough to reach its funding target on Kickstarter. I will be really interested to see future projects from the smallgroup design collective. This is one of those gifts that would be great for just about anyone.

**Implications** - Youth consumers are attracted to innovative design concepts that are quirky and original. Designs like these express the uniqueness of this demographic. Companies should consider how to offer one-off creations that reflect the originality of this consumer base.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 34% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Youth Attraction to Innovative Design:** Opportunity for companies to create quirky and original designs that appeal to the youth demographic.
- **Laser-cut Personalized Products:** Disruptive innovation opportunity for companies to offer one-off creations with laser-cut messages.
- **Crowdfunding Success in Design Projects:** Opportunity for designers and creators to fund their innovative projects through platforms like Kickstarter.

### Industries Being Reshaped

- **Stationery and Greeting Card Industry:** Disruptive innovation opportunity to incorporate laser-cut technology in the creation of unique and personalized greeting cards.
- **Youth-focused Gift and Novelty Industry:** Opportunity to tap into the youth market by offering quirky and original laser-cut products as unique gifts and novelties.
- **Crowdfunding and Project Funding Platforms:** Opportunity to provide support and resources for innovative design projects through crowdfunding platforms like Kickstarter.

## Related on Trend Hunter

- [Collaborative Digital Cards](https://www.trendhunter.com/trends/group-card-creator.md)
- [Multi-Module Laser Engravers](https://www.trendhunter.com/trends/davcarve-l1.md)
- [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md)
- [AI Greeting Creators](https://www.trendhunter.com/trends/wishbot.md)
- [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md)
- [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md)
- [Kid-Friendly Power Tools](https://www.trendhunter.com/trends/supcutter.md)
- [Space-Saving Laser Engravers](https://www.trendhunter.com/trends/elegoo-phecda.md)
- [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md)