# Record-Breaking Mini Coffees The World's Smallest Cup of Coffee Was Made Using Just One Bean By Michael Hines | Published 2017-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/smallest-cup-of-coffee References: [laughingsquid](https://laughingsquid.com/artist-gracefully-creates-the-worlds-smallest-cup-of-coffee-using-only-a-single-bean/) & [lucaszanotto](http://www.lucaszanotto.com/paulig-cup) Artist Lucas Zanotto was tasked by Finish coffee company Paulig with creating the world's smallest cup of coffee. Zanotto was up to the challenge and shot a video for Paulig of the creation process. He started with a single bean, filing it down and putting the grounds into a tiny filter. From there he heated a tiny tin of water over a candle. Once the water was boiling Zanotto poured it over the little filter, with the coffee dripping into a [miniature glass jar](https://www.trendhunter.com/trends/miniature-collection-to-go). The end result was the smallest cup of coffee ever made and a wildly successful ad. The inventive video has been making the rounds on the Internet, exposing people who never even knew Finland had a company to Paulig. Now the question becomes: Which company will try to snatch the record from Paulig and Zanotto for the world's smallest cup of coffee? ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Miniature Food and Beverage:** Creating mini versions of popular food and drink items for novelty and creative culinary experiences. - **Micro-manufacturing:** Making products on an extremely small scale using advanced manufacturing technology. - **Extreme Advertising:** Pushing the boundaries of advertising with creative and innovative campaigns that capture the attention of the public. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the potential to create miniature versions of their products as a new marketing strategy. - **Manufacturing:** The manufacturing industry can explore the production of products on an extremely small scale to appeal to consumers who prefer miniature versions. - **Advertising and Marketing:** The advertising and marketing industry can use extreme advertising techniques, such as creating the world's smallest cup of coffee, to create buzz and attract attention for their clients. ## Related on Trend Hunter - [Miniature Beer Bottles](https://www.trendhunter.com/trends/worlds-smallest-beer.md) - [Record-Breaking Iced Coffees](https://www.trendhunter.com/trends/worlds-largest-iced-latte.md) - [Compact Capsule-Like Coffee Makers](https://www.trendhunter.com/trends/portable-espresso-coffee-machine.md) - [Mini Espresso Machines](https://www.trendhunter.com/trends/cyetus-mini-espresso.md) - [Battery-Powered Espresso Makers](https://www.trendhunter.com/trends/outin-nano-mini.md) - [Single-Cup Workstation Coffee Makers](https://www.trendhunter.com/trends/brewster-dcm5000.md) - [Ultra-Slim Countertop Coffee Makers](https://www.trendhunter.com/trends/instant-solo-coffee-maker.md) - [Compact High-Yield Coffee Brewers](https://www.trendhunter.com/trends/big-boy-brewer.md) - [Travel-Ready Powered Espresso Makers](https://www.trendhunter.com/trends/outin-nano.md)