# Small-Scale Artisan Breads Allinson's Has Created a Line of Smaller Loaves for Smaller Households By Katherine Pendrill | Published 2017-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/smaller-loaves References: [talkingretail](http://www.talkingretail.com/products-news/grocery/allinsons-roll-smaller-loaves/) & [allinsonbread](http://www.allinsonbread.com/index.html) With significant growth in the number of smaller households in Britain, the [wholemeal bread brand](https://www.trendhunter.com/trends/modern-baker-superloaf) Allinson's has rolled out a line of smaller loaves. While the new loaves boasts the same wholesome ingredients and great taste as the brand's original products, the smaller format makes it a better buy for those who go through groceries less quickly. Allinson's new product consists of 12 slices in a 650 gram bread loaf. The new size is specially designed to maximize freshness and reduce the amount of [food waste in smaller households](https://www.trendhunter.com/trends/flowers-foods). As the brand's marketing director Janene Warsap explains, "We wanted to give consumers more of what they love while meeting their needs – the perfect amount of bread to enjoy through the week and an optimum-quality product experience." Just like Allinson's original products, the smaller loaves come in Classic Wholemeal, Signature Seeded, [Rustic White](https://www.trendhunter.com/trends/hovis-farmhouse-batch) and Seeds & Grains. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Small-sized Food Products:** Opportunity for businesses to create smaller sized versions of their products to cater to smaller households and reduce food waste. - **Demand for Wholesome Ingredients:** Opportunity for businesses to market products with natural and healthy ingredients to meet the growing demand for fresh and wholesome food products. - **Personalization and Customization:** Opportunity for businesses to offer personalized options and packaging sizes to cater to individual household needs and preferences. ### Where This Applies - **Food and Beverage Industry:** Businesses can capitalize on the trend of smaller households by creating smaller-sized versions of their food products and marketing them towards this demographic. - **Packaging Industry:** As businesses create smaller-sized food products, there is an opportunity in the packaging industry to provide eco-friendly and biodegradable packaging options for these smaller portions. - **Consumer Goods Industry:** Businesses can invest in research and development to create personalized and customizable products to cater to individual household needs and preferences for products like bread. ## Related on Trend Hunter - [Waste-Reducing Half-Loaves](https://www.trendhunter.com/trends/half-loaf.md) - [Artisan-Inspired Half-Sized Breads](https://www.trendhunter.com/trends/sara-lee-halfloaf.md) - [Prepackaged Craft-Style Breads](https://www.trendhunter.com/trends/kingsmill-breads.md) - [Ready-to-Bake Bread Rolls](https://www.trendhunter.com/trends/allinsons-heat-eat-rolls.md) - [Packaged Bread Line Expansions](https://www.trendhunter.com/trends/packaged-bread.md) - [Artisan-Inspired Bread Ranges](https://www.trendhunter.com/trends/hovis-bakers-since-1886-rustic-bloomers.md) - [Ready-to-Bake Bread Products](https://www.trendhunter.com/trends/hovis-home-bakes.md) - [Budget-Friendly Bread Loaves](https://www.trendhunter.com/trends/hovis-simple-white.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md)