# Citrus-Flavored Ales The Small Town Brewery Not Your Father's Mountain Ale is Refreshing By Michael Hemsworth | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/small-town-brewery References: [preparedfoods](http://www.preparedfoods.com/articles/120168-small-town-brewery-citrus-flavored-ale) Millennial consumers are reported to not be drinking as much beer as previous generations, so brands are responding with new alternatives like the Small Town Brewery Not Your Father's Mountain Ale. Featuring an infusion of [refreshing citrus](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza), the ale is [lightly carbonated](https://www.trendhunter.com/trends/sparkling-hop-water) and is positioned as being something of an unexpected alternative to traditional beers. This makes it right at home amongst the [other options available from the brand](https://www.trendhunter.com/trends/dales-beer) including the Not Your Father's Vanilla Cream Ale and the Not Your Father's Ginger Ale. The Small Town Brewery Not Your Father's Mountain Ale was explained by VP of Small Town Brewery, Gleb Lifshits, when he said in a release, "As the pioneer of the category, we are always looking for ways to innovate and meet our consumers' evolving needs. Anticipation for Not Your Father's Mountain Ale has been unprecedented, and we look forward to another record-breaking year ahead." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Millennial Beer Alternatives:** Opportunity to create new beer alternatives that appeal to millennials' changing tastes. - **Refreshing Citrus Infusion:** Discover the potential of infusing citrus flavors into alcoholic beverages to create refreshingly different options. - **Innovation in Craft Breweries:** Craft breweries can innovate and meet consumer needs by offering unique and unexpected flavor combinations. ### Where This Applies - **Craft Beer:** Craft breweries can capitalize on the trend of citrus-flavored ales by creating innovative and refreshing options. - **Alcoholic Beverages:** Opportunity to introduce citrus-infused alcoholic beverages that cater to the changing preferences of millennial consumers. - **Beverage Manufacturing:** Manufacturers can explore new techniques of infusing citrus flavors into beverages, tapping into the growing market demand. ## Related on Trend Hunter - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Fruity Non-Alcoholic Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalc-strawberry-acai.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md)