# Tiny Movie Tickets People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening By Laura McQuarrie | Published 2015-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/small-ticket References: [prexamples](http://prexamples.com/2015/07/hidden-ant-sized-tickets-allowed-finders-to-watch-ant-man-in-the-cinema-for-free/) & [marvel](http://marvel.com/characters/2/ant-man) Tiny trailers, bite-sized billboards, [miniature movie posters](https://www.trendhunter.com/trends/world-of-miniverse) and now, small tickets are just a few of the ways [Marvel](https://www.trendhunter.com/trends/galactus-popcorn) has been having fun with the promotions for its latest superhero movie. The latest stunt to promote the Ant-Man movie will only be spotted by those with the eyes of an eagle, but those who do manage to spot these tiny tickets will be in for a big treat.Throughout Birmingham, London and Manchester, a series of ant-sized tickets (5 mm x 10 mm) have been hidden in plain sight. Anyone who comes across these tickets is eligible to turn them in to an [IMAX](https://www.trendhunter.com/trends/imax-enhanced) cinema to see the movie for free. In order to help those who don't have super vision out, Marvel is revealing location hints on its social media accounts. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Miniaturization:** Miniaturization of promotional items creates a unique and engaging experience for consumers. - **Interactive Promotions:** Interactive promotions, such as hidden ticket giveaways, can generate buzz and excitement for upcoming releases. - **Social Media Engagement:** Integrating social media into promotional campaigns can increase visibility and engagement with target audiences. ### Who This Affects Most - **Entertainment:** Miniature promotional items, such as tiny movie tickets, create a memorable experience for moviegoers and can differentiate entertainment companies from their competitors. - **Marketing:** Interactive promotional campaigns, such as hidden ticket giveaways, can help marketing firms increase brand awareness and customer engagement for their clients. - **Technology:** Technology companies can collaborate with entertainment and marketing firms to create innovative promotional experiences, such as using miniature items and leveraging social media. ## Related on Trend Hunter - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Cinema-Themed Bat Boxes](https://www.trendhunter.com/trends/bat-boxes.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Theater Collectible Popcorn Buckets](https://www.trendhunter.com/trends/galactus-popcorn.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md) - [Magic Trick Popcorn Buckets](https://www.trendhunter.com/trends/cinemark-popcorn-bucket.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md)