# Design-Centric Video Series TED's 'Small Thing Big Idea' is an All-New Original Series By Laura McQuarrie | Published 2018-01-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/small-thing-big-idea References: [designtaxi](http://designtaxi.com/news/397932/TED-Debuts-Design-Focused-Series-Starring-Famous-Creatives-Like-Michael-Bierut/) & [facebook](https://www.facebook.com/SmallThingBigIdea/) 'Small Thing Big Idea: Designs That Changed the World' is an all-new original series from TED, the media organization that is best known for sharing free talks from innovative thinkers. The design-centric video series on [Facebook](https://www.trendhunter.com/trends/rival-peak) Watch spotlights some of the smallest ideas that have had a large-scale impact on the way the world functions today. The episodes of the series are organized into bite-sized formats that provide only about three to four minutes of content, which is especially appealing to young viewers on social media with limited attention spans. Some of the innovations covered in the series include what TED design curator Chee Pearlman calls "ubiquitous but overlooked" ideas, such as the jump rope, the pencil and the cleverly designed [London Tube](https://www.trendhunter.com/trends/boots-on-the-go) map. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Design-centric Video Series:** Opportunity to create engaging, bite-sized content that highlights the impact of small design ideas. - **Smallest Ideas with Big Impact:** Exploration of the overlooked innovations can uncover disruptive opportunities. - **Social Media for Young Viewers:** Utilizing social media platforms to deliver short, attention-grabbing content to capture the interest of younger audiences. ### Industries Being Reshaped - **Media and Entertainment:** Opportunity for media organizations to create original video series that highlight the power of design in shaping the world. - **Design and Innovation:** Exploration of how small ideas and innovations can have far-reaching impacts, unlocking new possibilities for design professionals. - **Social Media Marketing:** Utilizing bite-sized video content on social media platforms to reach and engage younger target audiences effectively. ## Related on Trend Hunter - [Inflated Dynamic Design Exhibitions](https://www.trendhunter.com/trends/the-series.md) - [Next Generation Art Designs](https://www.trendhunter.com/trends/designers-of-tomorrow.md) - [Monetized Educational Series](https://www.trendhunter.com/trends/tiktok-series.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Collaborative Daily Word Games](https://www.trendhunter.com/trends/tumblewords.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md) - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md)