# Folded Footwear Shoeboxes This Ultra Small Shoebox Holds the Flexible Nike Free 5.0 Sneakers By Laura McQuarrie | Published 2014-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/small-shoe-box References: [thedieline](http://www.thedieline.com/blog/2014/7/18/nike-free-box-a-shoebox-13-the-size-of-the-original) & [nike](http://www.nike.com/) To show off the extreme flexibility of the [Nike](https://www.trendhunter.com/trends/beverage-box) Free 5.0 sneakers, Publicis Impetu created a super [small shoebox](https://www.trendhunter.com/trends/mud-house-mini-box) for Nike that's only a third of the size of its regular shoe packaging. There's no way that a lot of other sneakers could be jammed into this box, but this design highlights just what makes these Nike shoes so unique and innovative. The limited edition promotional box has all the attributes of a typical Nike shoebox, except that it's much, much smaller. To fit the Nike Free 5.0 shoes inside, they're folded in half, offering a surprise to those who open the box, since you surely wouldn't be expecting to find a pair of shoes inside due to the small size. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Minimalist Packaging:** There is an opportunity to create minimalistic packaging designs that use less resources while still being effective. - **Surprise Marketing:** Brands could take advantage of surprise marketing techniques in packaging and product design to create memorable experiences for customers. - **Flexible Design:** Flexible and adaptable design concepts could be implemented to showcase product functionality and innovation in different industries. ### Who This Affects Most - **Athletic Footwear:** Brands in the athletic footwear industry could experiment with packaging designs that highlight product features and increase customer engagement. - **Consumer Electronics:** Consumer electronics companies could incorporate minimalistic and flexible packaging designs to create a cohesive brand experience and appeal to environmentally conscious consumers. - **Gifts and Collectibles:** Companies in the gifts and collectibles industry could use surprise marketing techniques in packaging and product design to create unique and memorable experiences for customers. ## Related on Trend Hunter - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Logo-Shaped Sportswear Pillows](https://www.trendhunter.com/trends/nike-birthday-pillow-gift-box.md) - [Sustainable Knitted Toddler Sneakers](https://www.trendhunter.com/trends/swoosh-1-trainer.md) - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md) - [Progressively Growing Sneakers](https://www.trendhunter.com/trends/nos-by-sz.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Summer-Ready Lightweight Footwear](https://www.trendhunter.com/trends/free-forward-moc-2-n7.md)