# Small-Scale Activism ‘Change for the Environment' Lets You Donate Spare Change By Marissa Brassfield | Published 2009-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/small-scale-activism-change-for-the-environment-lets-you-donate-spare-chang References: [treehugger](http://www.treehugger.com/files/2009/04/change-for-the-environment.php) & [changefortheenvironment.org](http://changefortheenvironment.org/faq.php) You might not think that the spare change jingling in your pocket can benefit the environment, but ‘Change for the Environment’ would love to prove you wrong. This three-day Canadian initiative in Toronto and Quinte asks residents to donate their spare change at the donation points; every bit of it will be spent on the environment. According to ‘Change for the Environment,’ it doesn’t take much to make a real difference: Just 5 loonies will [buy a tree](https://www.trendhunter.com/trends/environmental-sustainability-program), which enables 2 people to [breathe clean air](https://www.trendhunter.com/trends/give-a-breath-5k) for a lifetime. Check out the link below to find a donation station near you. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Micro-donation Initiatives:** Small-scale activism platforms like 'Change for the Environment' are harnessing spare change to make a real difference in social and environmental causes. - **Crowdfunding for Sustainability:** Utilizing spare change to fund environmental projects is a disruptive innovation opportunity in the crowdfunding industry. - **Community Engagement for Change:** Encouraging residents to donate their spare change to support environmental initiatives is an effective way to engage the community in sustainability efforts. ### Sectors Adopting This - **Environmental Nonprofits:** Micro-donation initiatives like 'Change for the Environment' offer innovative opportunities for environmental nonprofits to fund their projects and raise awareness. - **Fintech:** The rise of micro-donation platforms presents a disruptive innovation opportunity for the fintech industry to develop new, user-friendly ways to donate spare change. - **Social Impact Investing:** Small-scale activism initiatives can be integrated into the social impact investing industry as a way to make meaningful investments in environmental causes. ## Related on Trend Hunter - [Environmental Action Platforms](https://www.trendhunter.com/trends/clean-something-for-nothing.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Philanthropic Point-Of-Sale Initiatives](https://www.trendhunter.com/trends/round-up-the-change.md) - [Inventive Charity Initiatives](https://www.trendhunter.com/trends/spark-financial.md) - [Cleanliness-Minded Civic Apps](https://www.trendhunter.com/trends/civic-apps.md) - [Chance to win £10,000](https://www.trendhunter.com/trends/biffas-change-maker-competition.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md)