# Snacking Subscription Boxes General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks By Laura McQuarrie | Published 2014-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/small-healthy-snacks References: [bakeryandsnacks](http://www.bakeryandsnacks.com/Manufacturers/General-Mills-Next-generation-growth-is-in-subscription-snacking) & [nibblrbox](http://www.nibblrbox.com/Default.aspx) Nibblr is a new [subscription box service](https://www.trendhunter.com/trends/sakura-sunset-glow-box) from General Mills that will deliver an assortment of small, healthy snacks to your home, office or to a friend. Nibblr provides an assortment of over 55 snacks, which include tasty choices like dried fruits, nut mixes, dates and crackers in a range of flavors from sweet to savory. After choosing a few favorites, users can specify if they’d like the Nibblr boxes to be delivered every week, bi-weekly or on a monthly basis, as well as the number of boxes that will be paid for at a time. The snack boxes range from about $5.99 for one box to $66 for 12 boxes. Currently, Nibblr orders are only delivered in the US through the [United States Postal Service](https://www.trendhunter.com/trends/fun-food-crunch). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthy Snack Boxes:** Subscription boxes that deliver healthy snacks offer opportunities for new, innovative snack brands to reach a wider audience. - **Personalized Subscription Services:** Subscription services that allow users to choose their own favorite snacks and delivery frequency present opportunities for personalized subscription services for other product categories. - **Convenience-based Services:** Convenience-based subscription box services that deliver products directly to the customer, such as for healthy snack options, present opportunities for other convenience-based services like meal delivery or grocery delivery. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry has opportunities to create and market innovative healthy snack products to be featured in subscription boxes. - **E-commerce:** E-commerce companies can benefit from creating personalized subscription services across multiple product categories, allowing for easy and recurring purchases. - **Logistics & Delivery:** The logistics and delivery industry can explore new business opportunities for delivering subscription boxes, including healthy snacks or convenience-based services for home and office delivery. ## Related on Trend Hunter - [Jerky Subscription Boxes](https://www.trendhunter.com/trends/jerky-subscription-box.md) - [Crisp Snack Subscriptions](https://www.trendhunter.com/trends/crisp-snack-subscription.md) - [Austria-Inspired Snack Boxes](https://www.trendhunter.com/trends/universal-yums.md) - [Ninja-Inspired Curated Snack Boxes](https://www.trendhunter.com/trends/curated-snack-boxes.md) - [Birthday-Ready Snack Boxes](https://www.trendhunter.com/trends/curated-snack-box1.md) - [Postpartum Snack Boxes](https://www.trendhunter.com/trends/postpartum-snack-box.md) - [Online-Only QSR Snack Packs](https://www.trendhunter.com/trends/burger-king-snack-box.md) - [Candy-Inspired Gift Boxes](https://www.trendhunter.com/trends/the-candy-club.md) - [Japanese Snack Subscription Boxes](https://www.trendhunter.com/trends/japanese-snack-subscription-box.md)