# Cartoonish Grocery Shops This Small Grocery Shop in France is Quirky and Colorful By Laura McQuarrie | Published 2014-11-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/small-grocery-shop References: [thecoolhunter.net](http://www.thecoolhunter.net/article/detail/2209/mini-m-grocery-shop-toulouse-university-france) & [matalicrasset](http://www.matalicrasset.com) This small grocery shop at Toulouse University in France in a charming and quirky market space designed by Matali Crasset. The Mini M Grocery was introduced as a way to make more types of food accessible on campus, including eat-in and take-out varieties. Set among a wash of colorless concrete buildings, the Mini M shop is [vibrant, positive and fun](https://www.trendhunter.com/trends/european-retail). On the inside, the shop is set up like a [casual market with cartoonish fixtures](https://www.trendhunter.com/trends/mini-market-popup) that bring the experience of vising outdoor food vendors inside. As well as the appeal of being able to grab a quick bite, the [whimsy of the shop](https://www.trendhunter.com/trends/miniso-jakarta) alone is probably a refreshing break from being stuck in serious classrooms all day. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Cartoonish Retail Spaces:** Retailers can increase foot traffic and boost customer engagement by incorporating colorful and quirky design elements in their stores. - **Campus Food Innovation:** There is an opportunity for food industry players to introduce unique and diverse food offerings on university campuses to cater to the changing tastes and preferences of students. - **Market-style Shopping Experience:** Retailers can enhance the shopping experience by incorporating market-style elements such as open-air stalls, bright colors, and unique fixtures to create an immersive and engaging environment. ### Where This Applies - **Supermarkets:** Supermarkets can incorporate market-style elements and vivid colors in their interiors to create an immersive shopping experience similar to the Mini M shop and attract more customers. - **Food Delivery Services:** Food delivery services have the opportunity to expand their offerings to include diverse and unique cuisines and offer them to university campuses, similar to Mini M Grocery shop, to cater to the changing tastes of students and offer them greater accessibility to food. - **Restaurant Industry:** Restaurants can take inspiration from the Mini M shop to create unique and eye-catching interiors, offer diverse and delicious menu options, and enhance their customers' dine-in experience. ## Related on Trend Hunter - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Vibrantly Designed Nursery Centers](https://www.trendhunter.com/trends/multichildcare-crche.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Stylish Shopping Trolleys](https://www.trendhunter.com/trends/roulette-carts.md)