# Flavor-Packed Low-ABV Gins Hayman’s 'Small Gin' is Low in Alcohol and High in Botanical Flavors By Laura McQuarrie | Published 2019-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/small-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/07/haymans-unveils-groundbreaking-gin-for-5ml-gts/) & [haymansgin](https://www.haymansgin.com/) Hayman's is catering to the health-conscious consumer with its [low-ABV Small Gin](https://www.trendhunter.com/trends/sylva-1), which is made with a traditional approach, natural botanicals and is bottled at 43%. The first-of-its-kind product for the gin category shares a five-milliliter serving that's said to provide the flavor of a 25-milliliter measure of [London Dry](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic) yet significantly reduce the alcohol content. According to Miranda Hayman, "Many consumers are actively looking to [reduce their alcohol consumption](https://www.trendhunter.com/trends/berry-bros-rudd-barrelaged-aperitivo) but are keen to continue enjoying that classic gin flavor they have grown to love. Small Gin is the perfect solution–a real gin that allows you to mix a true G&T with just a fraction of the alcohol." Small Gin can be purchased in a 200-milliliter gift carton with a five-milliliter measuring thimble for preparing drinks. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Low-abv Spirits:** Opportunity for creating more low-ABV options for health-conscious consumers who still want the flavor of their favorite cocktail. - **Alternative Serving Sizes:** Opportunity to experiment with different serving sizes to provide consumers with the same great taste while reducing overall alcohol consumption. - **Botanical-infused Beverages:** Opportunity for incorporating natural, flavorful botanicals into alcoholic beverages to give consumers a unique and healthier drinking experience. ### Where This Applies - **Alcoholic Beverages:** Alcoholic beverage companies can explore ways to provide flavorful options while catering to health-conscious consumers. - **Hospitality:** Bars and restaurants can add low-ABV cocktails to their menu to appeal to customers who are looking for a healthier option. - **Health and Wellness:** Health and wellness companies can incorporate low-ABV spirits into their offerings to promote a healthier drinking culture. ## Related on Trend Hunter - [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md) - [Low-Proof Cocktail Gins](https://www.trendhunter.com/trends/second-sip.md) - [Versatile Alcohol-Free Gin Spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Gin Expressions](https://www.trendhunter.com/trends/alcoholfree-gin.md) - [Non-Alcoholic Gin Alternatives](https://www.trendhunter.com/trends/citadelle-00.md) - [Non-Alcoholic Gin Variants](https://www.trendhunter.com/trends/pernod-ricard-2.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/york-zero.md)